Marketing specialist

Elyse Kirke completed a Bachelor of Arts with a double major in Media, Film and Television and Sociology and is now a marketing specialist at Mitre 10.

Key facts

Career: Marketing specialist
Programme: Bachelor of Arts
Subjects: Media, Film and Television, Sociology

“I’m enjoying my current role as a marketing specialist; it’s a varied role that allows me to work across several types of media as well as participate in national marketing campaigns and promotions in the New Zealand retail sector.

“Being part of the creative process and working with a great marketing team and creative agency on national campaigns is very rewarding. I get a lot of job satisfaction from being involved in a creative process that has a tangible effect on the business.

“I was recently part of a team that launched a new product in the New Zealand market. This meant I was given the opportunity to work on the national creative and roll out of all marketing collateral on the project. This ranged from digital, print, television, radio, store-based activity, catalogues, outdoor media and regional marketing promotions.

“While I was completing my Bachelor of Arts I had a part-time job at a well-known newspaper, and once I graduated I was fortunate enough to be offered a graduate marketing role within the company. This is when I decided that I wanted to focus my career on marketing.

A lot of my jobs have involved copywriting, and having a degree that involved a lot of essays gave me the confidence I needed in the workplace.

“University also taught me to be a more attentive listener and to pay attention to detail – skills that have served me well in my career.

“As a high school student I always knew I would go to university, although I wasn’t sure what I would do exactly. At school I was better at subjects that involved creativity and writing.

“The reason I chose a BA was that it gave me the opportunity throughout my degree to really understand exactly what it was I enjoyed and therefore would excel at. In my first year I took more of a mixture of papers, but by the time I hit second year I knew what it was I wanted to focus on, what I was enjoying, and consequently what I was excelling in.

“Study what you enjoy and you’re more likely to succeed. University for me was about enjoying learning in a new way and discovering what I was good at. It also gave me confidence in my own abilities to succeed – something that I never really found at school.”