MIntBus, MMktg and MHRM consultancy projects

Our Master of International Business (MIntBus), Master of Marketing (MMktg) and Master of Human Resource Management (MHRM) programmes include a five-week consultancy project that provides New Zealand companies with an excellent opportunity to tap into the academic and professional skills of our masters students.

Business Masters alumnus David Wang

Business Masters consultancy projects

Using robust research data from the University, plus the company’s own data, students investigate a company issue that relates to international business or marketing, developing strategies and recommendations that are compiled into a final report.  

About our Business Masters students

These programmes have competitive entry standards, and attract well-qualified, highly motivated graduate students. Many of them have graduated in areas other than business and have several years of work experience. This means the cohort is mature and professional.  

What do Business Masters students study?

The two 18-month Masters degree programmes are designed for graduates from New Zealand and overseas who are looking for international career opportunities. MIntBus students complete their degrees well-equipped to enter internationally-oriented organisations such as exporters, global consumer or industrial goods manufacturers and trade development and promotion agencies. MMktg students complete their degrees ready to pursue a career in a corporation, or in consulting, communication or market analysis. MHRM students complete their degree to pursue a career in human resource management or consultancy. 

Business Masters students undertake core business skills courses in management, economics, business analytics, accounting and finance. They also complete a series of professional development modules including negotiation, managing change and conflict, and recognising ethical dilemmas.  
For more information, see  

How does the consultancy project work?

In the final quarter of their 18-month programme, students work individually on a supervised, applied consultancy project with a local organisation.

  1. The company identifies their project topic with the outcomes they want for the company.  Project topics must have an international business, marketing or people (HR) focus. This is developed in consultation with academic staff to ensure the topic aligns with our course work and is able to be researched using our business library data. (See examples of previous project descriptions in the table below.)
  2. The student then scopes and designs their research process.
  3. The student spends three days a week, over a five-week period, working at the company. During this period they interview stakeholders, gather and analyse information and recommend strategies and actions to help the company move forward.
  4. Their findings are written up in a report of 11,000 words. Reports are also delivered orally in a presentation to both company representatives and academic staff.

About the host company

Ideally, companies hosting students are located in central Auckland. They should also have at least 6 to 12 staff. Engaging with employees in a working office environment is a key element of the consultancy period.

What does the host company do?

The company should provide a supervisor for the student and administrative support to ensure that the placement is a mutually beneficial and pleasant experience. Students expect to work independently; however, receiving mentoring from a business person can greatly enrich a student’s learning. The company is not required to constantly engage with the University during the project period.

What is the cost for the host company?

The consultancy period is unpaid. However, the host organisation is expected to cover all work-related (incidental) expenses associated with the placement, including assisting with the student’s transport costs, especially if the workplace is out of central Auckland.

What does the student do at the host company?

While at the host company, the student will interview and engage with staff, as well as mine for data. Ideally, a desk space should be available to the student.

What are the benefits for the host company?

After hosting a student consultant for a five-week research period, you will be invited to an oral presentation where your student consultant will present their key research findings and recommendations to you and a small team of academic staff. In addition, you will receive a confidential report of the student’s findings. Both work pieces aim to provide your company with insightful research, plus recommendations that are both academically sound and practically relevant.

In addition, the host company will have:

  • Access to a potential new employee and the opportunity to trial that person.
  • An opportunity to access additional skills and knowledge for a specific project.
  • Fresh perspectives, including global knowledge, cultural intelligence, language skills or specific technical skills to enhance a business project.
  • Enriched links with the University of Auckland Business School (UABS) and the Graduate School of Management.  

Organisations who have recently participated include: Autex, Haka Tours, Noel Leeming, Dairy Nutraceuticals Limited (DNL), Go Healthy, Cooks Global Foods.

Recent project topics

Marketing examples:

  • A leading NZ white-wear and electronic goods retailer - How can we target Asian ethnicities to choose us as their preferred brand? 
  • Personal Care / Beauty Products  - A well-known, international skin care and beauty products range, wishing to drive greater user engagement in a premium product range based on a data warehouse of transactions. 
  • A well-known sports club - Wishing to assess the changing membership models for sports club membership.   
  • A not for profit organisation - Focussed on children and adults with hearing disabilities, this not for profit needs to develop new fundraising strategies. 

International Business examples:

  • Infant Milk Formula - With a successful market presence in China already, we wish to understand the opportunities in other growing Asian countries.  Which countries should we focus on, and what types of milk formula products should we consider?  Finally, what should be our mode of entry into the recommended country? 
  • Wine Industry - A boutique winery with an established international market presence already, wishing to determine the best mode of entry into the ultra-premium wine market in China. 
  • AI – Artificial Intelligence Product - We are a start-up looking to enter the Japanese market.  Is the Japanese market the most appropriate Asian country for us to enter? We have limited resources, so we would need to identify appropriate partners, who would you recommend and why? 

Human Resources examples:

People (HR) consulting projects are being offered from January 2021. Examples of projects:

  • We would like to transition to online learning and development for our employees. Could you suggest what would work best considering our organisation, best practices in the industry as well as time and cost implications?
  • We have been implementing ad hoc diversity and inclusion interventions. We would like you to develop a diversity and inclusion strategy and corresponding framework for the organisation.
  • We have a large portion of GIG employees. Could you suggest some strategies to keep them engaged with the organisation?


  • The course runs bi-annually in January and July each year, however the registration process takes place at least three months prior to the start of the course.
  • The course runs over a 10-week period but the student is based at the company across five weeks (15 days) only.

If you are interested in hosting a Business Masters student, contact the Career Development and Employer Liaison Manager or the Course Director and we will be pleased to follow up.

Christine Mullan
Career Development and Employer Liaison Manager