Senior Account Manager at Wavemaker, Auckland
Her ambition to work in the media industry led Gavinella Mehrotra to choose Marketing and Management for her double major in the BCom.
Key facts
Career: Advertising
Programme: Bachelor of Commerce
Subjects: Marketing and Management
"I always knew I wanted to work in media and eventually take the lead with managing client portfolios. Marketing provided me with an understanding of why brand awareness and positioning is at the core of a company’s initiative in competitive markets.
"The Marketing courses gave me the opportunity to build my presentation skills, which developed my confidence in creating pitches and strategies for global brands. My role requires understanding the needs of the client by helping them meet their campaign objectives. Studying Management also helped prepare me for the workforce, because I understood the different working styles of people and organisations.
To be successful in my career I knew I had to learn to be strategic in my thinking, and develop forward planning, problem solving and strong interpersonal skills.
"My studies were enhanced by practical experience in an internship at Mediacom Singapore, and my first job after graduating further developed my planning and people skills. In my current role I work across three digital platforms on brand management, executing and strategising for large marketing campaigns which I continue to relate back to what I learned while doing my BCom."