The marketing of sugar sweetened beverages in New Zealand


Project code: BUS005

Department

Marketing

Supervisor

Dr Bodo Lang

The dangers of excessive sugar consumption have been clearly identified in the literature. Sugar-sweetened beverages (SSBs) are a major source of sugar in the diet of New Zealanders. This project will be looking at some of the ways in which SSBs are marketed in New Zealand.

Weighing the odds: Can mindfulness training assist in weight loss?


Project code: BUS010

Department

Marketing

Supervisor

This project is an exploration of resilience to obesity in overweight in late adolescence and beyond. Research has revealed that the causes of obesity are complex, and key drivers include the increased availability of cheap, palatable and energy dense foods, persuasive and pervasive food marketing and reduced activity; and this ‘obesogenic’ environment is being adopted throughout the world. New Zealand is the third heaviest population in the World, with 2/3 of the population considered overweight or obese. The aim of this three phase project is to utilise social marketing initiatives to help arrest the obesity pandemic in order to significantly contribute to a more sustainable future for all nations.

Language abstraction in social media messages


Project code: BUS016

Department

Marketing

Supervisor

Dr Laszlo Sajtos

The project aims to understand the ways in which online messages impact their receivers. By building on Semin and Fielder’s (1988) linguistic category model, this study aims to understand whether the abstract or concrete nature of messages have different implications for the receiver of the message. In particular, this study aims to uncover

  • the concept of abstractness in message construction and perception
  • the mechanisms through which these messages exert their effects (e.g. difficulty in understanding the message) and,
  • the impact of these messages on self- (e.g. liking) and other-oriented (e.g. sharing) online behaviour.

The cross cultural analysis of large scale consumer based brand attitudinal data


Project code: BUS020

Department

Marketing

Supervisor

Dr Michael SW Lee

The goal of this project is to test a series of hypotheses using the large scale consumer dataset. It will involve assisting with literature review, collection of data, contributing to the development of the conceptual framework, and co-authorship of an article.

Previous experience in quantitative analysis in the area of structural equation modelling or regression, and the ability to work with cross-cultural measurement items and scales, is preferred.

Stakeholder perceptions of the proposed Natural Health Products Bill


Project code: BUS021

Department

Marketing

Supervisor

Dr Sandra Smith (working with Associate Professor Jo Barnes, School of Pharmacy and Dr Amabel Hunting, School of Art and Design, AUT)

The New Zealand government is developing a new regulatory framework for low-risk natural health products (NHPs). Draft proposals for the regulations have been released, and submissions on these from all stakeholders (e.g. NHPs industry, NHP users, health professionals and their professional bodies etc.) have been invited March 4, 2016 (Ministry of Health, 2016). The purpose of our research is to undertake our own analysis of submissions made to the Ministry of Health, in order to ascertain the key narratives that emerge from the consultation process from a multi-disciplinary academic perspective.