COMMS 104G Advertising and Society

COMMS 104G | B&E, EMHSS and LC | Semester Two 2018 | City Campus

Description

Often dubbed the "art of capitalism", advertising has become one of the most profound and pervasive modes of communication in our culture. It is a zone where art and commerce meet: where emotional appeals to our sense of self encounter the forces of economic rationalism. An informed perspective on advertising is therefore crucial to an understanding of the workings of contemporary culture.

Advertising and Society critically examines advertising, exploring its effects on our notions of society and self within the context of larger economic, social, political and global shifts. Beginning with an overview of the development of advertising, the course will introduce a methodological framework for understanding how advertisements create meaning, and then go on to examine how such meanings interact with, and impact upon, the culture at large. Advertising and Society explores advertising as a domain marked by complex constructions of self, gender, class, ethnicity, nationality and local/global identity.

Note: you can not take this course if you have previously passed FTVMS 110 or 110G

 

 

Topics covered

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Assessment

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