FTVMS 110G Advertising and Society

FTVMS 110G | B&E, EMHSS, LC | Semester One 2017 | City Campus


Advertising and Society explores advertising as a site marked by complex constructions of self, gender, class, ethnicity, nationality and local/global identity.

Beginning with an overview of the development of advertising, you will be introduced to a methodological framework for understanding how advertisements create meaning, and then go on to examine how such meanings interact with, and impact upon, the culture at large.

Topics covered

These include:

  • the rise of consumer culture
  • market segmentation and branding
  • audiences and effects
  • semiotic analysis
  • globalisation and nationalism
  • gender and sexuality
  • race and ethnicity
  • culture and postmodernism
  • advertising and new media.


Class participation (10%)
Assignment one (10%)
Assignment two (20%)
Assignment three (20%)
Final examination (40%)

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