FTVMS 110G Advertising and Society
FTVMS 110G | B&E, EMHSS, LC | Semester One 2017 | City Campus
Advertising and Society explores advertising as a site marked by complex constructions of self, gender, class, ethnicity, nationality and local/global identity.
Beginning with an overview of the development of advertising, you will be introduced to a methodological framework for understanding how advertisements create meaning, and then go on to examine how such meanings interact with, and impact upon, the culture at large.
- the rise of consumer culture
- market segmentation and branding
- audiences and effects
- semiotic analysis
- globalisation and nationalism
- gender and sexuality
- race and ethnicity
- culture and postmodernism
- advertising and new media.
Class participation (10%)
Assignment one (10%)
Assignment two (20%)
Assignment three (20%)
Final examination (40%)