Marketing is the area of management responsible for researching and satisfying customer needs. It does this through product and service development, planning, pricing, advertising, promotion and distribution. 

Areas of study

You can combine courses to focus your studies in any of the following areas: marketing management, advertising and communications management, marketing management, marketing science or services management.

You can study Marketing in the following programmes:

What you will learn

The Department of Marketing’s teaching approach has a strong international orientation, which also emphasises the functional linkages that exist in practice between marketing and finance, accounting, operations, personnel, information systems, business communications and strategic management.

Marketing also focuses on developing and managing ongoing relationships with customers, competitors, partners, suppliers and other shareholders.

Guest speakers from industry participate in teaching the programme, to ensure that a balance is maintained between theoretical constructs and the practical aspects of business management.

Career opportunities

Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in sales or as assistants in marketing departments and general management. Others may be employed in marketing research or advertising.

More information

For more information see the Business School website: Why study Marketing?