Subjects

Marketing

Overview

Marketing is the area of management responsible for researching and satisfying customer needs. It does this through product and service development, planning, pricing, advertising, promotion and distribution. Marketing also focuses on developing and managing ongoing relationships with customers, competitors, partners, suppliers and other shareholders.

Areas of study

You can combine courses to focus your studies in any of the following areas: marketing management, advertising and communications management, marketing science or services management.

You can study Marketing in the following programmes:

What you will learn

You can combine courses to focus your studies in any of the following areas: marketing management, advertising and communications management, marketing management, marketing science or services management. The teaching approach emphasises the strong functional linkages that exist in practice between marketing and finance, accounting, operations, personnel, information systems, business communications and strategic management. The department’s teaching has a strong international orientation.

Career opportunities

Should you wish to pursue the study of Marketing at postgraduate level more senior positions are possible such as advertising manager, consumer behaviour consultant, marketing researcher, product and brand manager, public relations manager and retail manager. An academic role is also a career path open to you.

More information

For more information see the Business School website: Why study Marketing?