Breadcrumbs List.
Our research
The department is supported by a large number of high-calibre researchers, with research centres actively involved in supporting industry and government initiatives.
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Consumer behaviour
Consumer behaviour research focuses on the study of consumers and consumption-related issues.
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Contemporary issues in branding
The study of brands examines the nature of value propositions and how they lead to the co-creation of customer experiences and value-in-use.
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Marketing, practice and service innovation
A focus on marketing in the service economy, with emphasis on information and communication technology (ICT) and service innovation and design.
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Sustainability and societal issues in marketing
Sustainability and societal issues in marketing is concerned with the impact that marketing practice may have on society and vice-versa.
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Our PhD students and their research
At the University of Auckland our supervisors can help you prepare and succeed in your chosen research topic.