Innovation and Entrepreneurship
Experience new ways of thinking about business and enterprise that are relevant to understanding and addressing real world challenges and shaping the future.
Watch our video and explore how Commerce graduate Petr blends innovation and technology to fuel his entrepreneurial dreams. Video credits: Jethro Martin (Director/editor/cinematographer), Billy Wong (Cinematographer) from Media Productions, University of Auckland.
Subject overview
The Innovation and Entrepreneurship major equips you with the knowledge and skills to thrive in today’s dynamic business landscape. You will explore the ecosystems that support new ventures, but equally, you will learn how innovation can be fostered and scaled inside established organisations. Working alongside successful innovators, entrepreneurs, and industry professionals, you will develop the ability to identify opportunities, generate solutions, and act with confidence in uncertain and complex environments.
Our innovation and entrepreneurship students will be engaged in multiple project-based real-world scenarios throughout the major. These experiences may range from new product development in established firms to corporate venturing, Māori enterprise, social enterprise, and entrepreneurial start-ups. You will gain practical experiences in applying frameworks, managing innovation processes, and leading change across a variety of organisational settings.
Innovation and Entrepreneurship complements majors such as Marketing, Finance, International Business, Information Systems and Operations and Supply Chain Management.
Where can Innovation and Entrepreneurship take you?
Graduates will be prepared not only for entrepreneurial ventures but also for roles where innovation and creativity are crucial inside established companies, government, or social enterprises. You will have the skills to transform ideas into impactful outcomes and to champion innovative thinking wherever your career takes you.
Potential roles include:
- Innovation leader within corporates or government organisations
- Start-up founder or co-founder
- Social entrepreneur
- Business analyst or adviser
- Business development manager
- Product owner or Innovation manager
- Consultant specialising in innovation and growth strategies
- Technology transfer specialist