Marketing, Advertising and Publishing Guidelines


All staff members of the University involved with marketing, advertising or with publishing publicly accessible print and online publications.


These guidelines provide further explanation and guidance for implementing the Marketing, Advertising and Publishing Policy.


  • Approved designers
  • Logos
  • Photos, images and resources
  • Roles and responsibilities
  • Style guide
  • Writing guide


Approved designers

  • will be primarily engaged to undertake design tasks and will be appropriately qualified to undertake this work
  • can only be appointed by the University Marketing Manager



The Style Guide standards are designed to ensure an appropriate visual identity for all University organisational units/entities that provides clarity of legal status. To present a visual identity for a University organisational unit/entity that is ambiguous, possibly indicating an incorrect legal status (e.g., independence from the University), is misleading and constitutes a legal risk


Photos, images and resources

Photographs for use in print and online publications can be sourced from the University image library.

Note :  Image copyright and terms and conditions of use must be adhered to

The Media and Marketing section of the Intranet also includes other useful information and resources such as templates for PowerPoint use, templates for design briefs, publication sign off, photo shoot briefs and other work requests


Roles and responsibilities

Marketing content publisher is a person nominated by each faculty and service division to be responsible for authorising all publications (print and online) for the faculty or service division subject to this policy

The content editor's (web) role is to write/edit/upload and maintain web content (in keeping with the Web Style Guide and Writing Guide for Print and Web Publications). Once the content is written, this will be forwarded to a Content Publisher for approval.

The University Marketing Manager will assign approved designers


Style guide

The University’s Style Guide, Web Style Guide and Video Style Guide outline information on the use of the logo, approved fonts, written and visual style and style of photography as they relate to stationery, desktop publishing, mass and other advertising including online advertising, marketing collateral, publication templates, power point templates, promotional material, web page layouts and navigation, video opening frames, closing frames, acknowledgements, titles and captions. Refer to the Staff Intranet/Central Services/Media and Marketing/Writing and style guides


Writing guide

The writing style and tone to be used with all print and online publications is outlined in the Writing Guide for Print and Web Publications (Writing Guide). Refer to the Staff Intranet/Central Services/Media and Marketing/Writing and style guides 


Accredited University designer is a University staff member with appropriate design qualifications (and normally at least 50% engaged in design activities) who has been nominated by the University Marketing Manager and the respective dean/director and attends the annual style guide training

Approved designers are accredited University designers or outsource providers who are appropriately qualified, have attended a style guide workshop and who continue to provide work of a good standard that has been approved by the University Marketing Manager. All approved designers must attend the annual style guide training

Publication is the printing and distribution of information which is publicly available and represents the University of Auckland, its programmes of study, capabilities, activities or interests, whether on the University’s website or in physical printed form

Staff member refers to an individual employed by the University on a full time or part time basis 

University means the University of Auckland and includes all subsidiaries

Document management and control

Date approved: 16.02.15

Content manager: Director Student Information and Marketing Services

Policy owner: Director of Administration