Tanné Snowden

“Someone I’d never met wrote to say that the Scar Concentrate had changed how they felt about their body,” she says. “That’s when I felt like, ‘this is working, this is helping someone’.”

The internationally renowned brand was born out of Snowden’s own struggles with reproductive health, which saw her strip back her skincare routine of harmful ingredients and seek out effective and safe alternatives.

“I’ve always believed that luxury body care should be as clean and clinically credible as it is beautiful,” she says. “It also means sharing the real stories behind why we do what we do, including my own experience with endometriosis, scarring and healing.”

While the brand has been hugely shaped by her personal health journey, Snowden also credits her time studying a Bachelor of Arts (Honours) at The University of Auckland with growing her own critical thinking and research skills and encouraging her to follow her curiosity.

“It fostered a mindset of independence and intellectual confidence,” she says. “These qualities that have been invaluable in both building a business and navigating the fast-evolving beauty and wellness landscape.”

Since she left university, Snowden describes a dynamic career evolution – “always creative, but never linear”.

Working across strategy, real estate and the arts, she says one thing has remained constant: the need to build things with purpose that can impact people’s lives.

“That’s why I started Tronque in the first place: to turn something I struggled with privately into something that could quietly support someone else’s healing in a meaningful, beautiful way.”

That’s not to say that it has all been easy – especially not when a brand has been built on your own private struggles.

“The challenge wasn’t just in the formulation complexities or navigating the beauty industry, but in holding the vulnerability of my own experience while turning it into something purposeful for others,” she says. “That meant facing moments of doubt, navigating setbacks and constantly learning to balance intuition with strategy.”

And in sharing those vulnerabilities, Snowden has also received countless brave stories from people all around the world.

“So many share that they’d lived with a scar whether from surgery, childbirth or an accident, that carried not just a physical mark but an emotional weight too,” she says. “Knowing that something we created has helped soften that mark, ease that weight and help someone feel more at ease in their own skin means everything to me.”

Now three years into Tronque and having already graced the pages of Forbes and Vogue, Snowden still has big goals for the brand as a global leader in luxury, science-led body care.

“I feel proud of what I’ve built so far, but in many ways, this is just the beginning,” she says. There are plans to expand further internationally and innovate with new formulations, but also to keep using the brand as a platform for important conversations around women’s health and healing.

And reflecting on her own growth since she built her “strong foundations” at the University of Auckland, Snowden says she only gets “more clarity, resilience and confidence” with every year that passes. While she has big professional goals, she also wants to continue her own lifelong love of learning and fostering her own creativity.

“I also want to stay connected to the reason I began: to make something that helps others feel seen, supported and confident in their own skin.”