A brand ecosystem to build social licence for business
25 July 2023
VIDEO: Emeritus Professor Rod Brodie’s research has led to a brand eco-system to enhance social licence for business.
Rod Brodie is a pioneer in understanding the implications of branding and customer engagement. The papers he has worked on with international co-authors are highly cited because the ramifications extend far beyond the boundaries of business. His work has influenced the work of economists, psychologists, and others under the broad umbrella of the social sciences.
He spoke at the inaugural Hīkina kia Tutuki, Rise to the Challenge: Researchers with Global Impact event, hosted by Waipapa Taumata Rau, University of Auckland.
Go to Mātātaki, The Challenge, for stories and video on research and its impact.
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