Duration
Full-time: 18 months
Next start date
2022 Quarter Two – 4 April
2022 Quarter Four – 19 September
Available locations
City
Points
240
Programme type
Postgraduate
Taught options available

Programme overview

If you have an undergraduate degree in a non-business discipline or a business degree in an unrelated field, this programme has been designed to kick-start your career in marketing. Develop advanced skills and knowledge in business and marketing as well as a strong platform of professional skills. You will graduate with an appreciation of current international trends in practically-focused marketing topics, enhancing your competitiveness.

The MMktg will be offered next in Quarter Four (September) 2022.

Programme structure

The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses along with specialist marketing courses that focus on marketing management, understanding consumers, branding and digital marketing strategy, and complete a consultancy project.

You will also complete two professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world.

You'll also need to meet other requirements, including time limits and total points limits. See Postgraduate enrolment.

For all official programme information, including regulations about entry, enrolment, fees, examinations, and requirements for degrees, diplomas and certificates, see the University Calendar.

2021 entry requirements

My highest qualification is from:

Programme requirements

Minimum programme requirements

Minimum requirements listed here are the likely grades required and do not guarantee entry. We assess each application individually and applicants may require a higher grade to be offered a place.

  • Study option
    Taught 240 points
    Grade required
    GPA Grade Point Average 5.0

    An undergraduate degree.

Calculate your Grade Point Average (GPA)

Further programme requirements

Taught 240 points

You must have completed a BCom or a non-business degree in a relevant discipline such as arts, engineering, technology, or science. You will need a GPA of 5.0 in 90 points in the most advanced courses taken in your qualification.

If you have completed advanced course(s) in an undergraduate degree that are considered substantially similar to courses in this programme you will be required to complete substitute course(s). Advice will be provided to you on a case-by-case basis.

Programme requirements

Minimum programme requirements

Minimum requirements listed here are the likely grades required and do not guarantee entry. We assess each application individually and applicants may require a higher grade to be offered a place.

  • Study option
    Taught 240 points
    Grade required
    GPE Grade Point Equivalent 5.0

    An undergraduate degree.

  • Qualification
    IELTS Academic International English Language Testing System
    Score required
    6.5

    No bands less than 6.0.

    See alternative English language requirements

Calculate your Grade Point Equivalent (GPE)

Further programme requirements

Taught 240 points

You must have completed an undergraduate degree in business or a non-business degree in a relevant discipline such as arts, engineering, technology, or science. Your study must be from a recognised university (or similar institution), and you will need a GPE of 5.0 in the most advanced courses taken. 

If you have completed advanced course(s) in an undergraduate degree that are considered substantially similar to courses in this programme you will be required to complete substitute course(s). Advice will be provided to you on a case-by-case basis.

Other pathways to study

Our Business Masters programmes are taught entirely in English. You must be able to understand, speak and write fluently in English. If your English does not meet the required standard, our English Language Academy offers the following courses customised for the Business Masters:

For all official programme information, including regulations about entry, enrolment, fees, examinations, and requirements for degrees, diplomas and certificates, see the University Calendar.

How much does a Master of Marketing cost per year?

2021 fees

The estimated programme fees for the full 240-point programme are:

  • Domestic students: NZ$38,547
  • International students: NZ$84,520

The estimated annual fees are:

Domestic students
NZ$22,623*
International students
NZ$50,262*

Fees are set in advance of each calendar year and will be updated on this website. Fees are inclusive of 15% GST, but do not include the Student Services Fee, course books, travel and health insurance, or living costs. Amounts shown are indicative only. In addition to the tuition fees, there is a Student Services Fee of $8.02 per point, estimated at $1,203.00 for full-time study (150 points). Fees will be confirmed upon completion of enrolment into courses.

*Please note: amounts shown are indicative and estimates only.

See course fees for each faculty

Find out about financial support information

Scholarships and awards

Find out about the scholarships you may be eligible for.

Student loans and allowances

Are you a New Zealand citizen or resident? You could be eligible for a student loan or allowance.

Cost of living

Get an idea of how much accommodation and general living in Auckland will cost.

For all official programme information, including regulations about entry, enrolment, fees, examinations, and requirements for degrees, diplomas and certificates, see the University Calendar.

Key dates

You can apply for entry into your chosen programme up to 12 months before the programme start date and may receive a firm or conditional offer.

Please note: We will consider late applications if places are still available. International students should start the application process as early as possible to allow sufficient time to apply for a visa.

Application closing dates

Quarter Four 2021
Domestic 1 August 2021
International 1 July 2021

Start dates

Here are the start dates for the programme.

Other important dates

See important dates for the academic year, including orientation, enrolment, study breaks, exams, and graduation.

For all official programme information, including regulations about entry, enrolment, fees, examinations, and requirements for degrees, diplomas and certificates, see the University Calendar.

Developing your skills and capabilities

The Business School is committed to giving you opportunities to develop as a scholar, leader, innovator and global citizen.
As you study towards your MMktg you can expect to develop capabilities that will enhance your career and help you make a positive impact on society. You will acquire these capabilities from your courses and through participation in a range of co-curricular activities.
While enhancing your critical thinking and analytical skills, your studies will equip you with strong communication, teamwork and leadership skills as well as cross-cultural understanding.
A MMktg graduate is expected to have skills and capabilities in the following areas:
Knowledge and practice
Demonstrate specialist knowledge in the field of marketing and be able to apply relevant theoretical frameworks to practice.
Critical thinking
Synthesise and critically evaluate ideas and information from multiple sources to develop coherent and evidence-based arguments
Solution seeking
Creatively and systematically address complex business and management issues and develop practical and innovative solutions.
Communication and engagement
Work effectively in teams and engage diverse audiences by communicating professionally using multiple formats.
Independence and integrity
Work professionally and ethically as well as demonstrate self-management in complex situations.
Social and environmental responsibility
Demonstrate respect for the principles underpinning the Treaty of Waitangi, as well as diversity, equity and sustainability, when operating in a global business environment.

For all official programme information, including regulations about entry, enrolment, fees, examinations, and requirements for degrees, diplomas and certificates, see the University Calendar.

Where could this programme take you?

You will be equipped with the skills and knowledge required to launch a career in the marketing and communications industry.

Jobs related to this programme

  • Brand manager
  • Communications adviser
  • Corporate consultant
  • Market analyst
  • Marketing coordinator or advisor
  • Public relations officer

Student career planning service

Once you become a student at the University, you can get help with planning and developing your career from Career Development and Employability Services.

Our Business School ASB Careers Centre will help get your career in business off to a strong start. You can access programmes, workshops and one-on-one support. You will be given opportunities to network with employers to increase your knowledge of the local business environment. Visit the Business School ASB Careers Centre.

Do you need help?

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Need to speak to someone?

You can phone us directly.

Auckland
923 5025
Outside Auckland
0800 61 62 63
International
+64 9 373 7513