- Duration
- Full-time: Varies
- Next start date
- 2025 Quarter Four – 15 September
- 2026 Quarter Two – 13 April
- Available locations
- City
- Points
- 180
- Programme type
- Postgraduate
- Taught options available
Programme overview
If you have an undergraduate degree in a non-business discipline or a business degree in an unrelated field, this programme will kick-start your career in marketing. Develop advanced skills and knowledge in business and marketing as well as a strong platform of professional skills. You will graduate with an appreciation of current international trends in marketing, which will enhance your competitiveness.
Programme structure
The Master of Marketing is a 15-month, 180-point programme studied over five quarters. You will study core business and specialist courses focusing on marketing management, understanding consumers, branding, and digital marketing strategy. You will also complete an industry-focused project.
A professional development module is an important component of your degree. This will equip you with professional skills that you will need to enhance your employability and success in the business world.
You'll also need to meet other requirements, including time limits and total points limits. See Postgraduate enrolment.
2025 entry requirements
My highest qualification is from:
Programme requirements
Minimum programme requirements
Minimum requirements listed here are the likely grades required and do not guarantee entry. We assess each application individually and applicants may require a higher grade to be offered a place.
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Study optionTaught 180 pointsGrade requiredGPA Grade Point Average 5.0
An undergraduate degree.
Further programme requirements
Taught 180 points
You must have completed a BCom or a non-business degree in a relevant discipline such as humanities, engineering, technology, or science. You will need a GPA of 5.0 in 60 points or higher in Stage II.
If you have completed advanced course(s) in an undergraduate degree that are considered substantially similar to courses in this programme you will be required to complete substitute course(s). Advice will be provided to you on a case-by-case basis.
Programme requirements
Minimum programme requirements
Minimum requirements listed here are the likely grades required and do not guarantee entry. We assess each application individually and applicants may require a higher grade to be offered a place.
-
Study optionTaught 240 pointsGrade requiredGPE Grade Point Equivalent 5.0
An undergraduate degree.
-
QualificationIELTS Academic International English Language Testing SystemScore required6.5
No bands less than 6.0.
Further programme requirements
Taught 180 points
You must have completed a bachelors degree from a recognised university with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business or a non-business degree in a relevant discipline such as the arts, engineering, technology or science.
In assessing your application we will take into account the ranking of the institution at which you completed your bachelors degree as well as the grades achieved in the relevant subjects.
Other pathways to study
Our Business Masters programmes are taught entirely in English. You must be able to understand, speak and write fluently in English. If your English does not meet the required standard, our English Language Academy offers the following courses customised for the Business Masters:
- English Pathway for Postgraduate Studies (EPPS): suitable if you need to increase your IELTS Academic score by 0.5
- Foundation Certificate in English for Academic Purposes (FCertEAP): suitable if you need to increase your IELTS Academic score by 1.0.
How much does a Master of Marketing cost per year?
2025 fees
- Domestic students
- NZ$25,759.50*
- International students
- NZ$60,364.80*
Fees are set in advance of each calendar year and will be updated on this website. Fees are inclusive of 15% GST, but do not include the Student Services Fee, course books, travel and health insurance, or living costs. Amounts shown are indicative only. In addition to the tuition fees, there is a Student Services Fee of $9.24 per point, estimated at $1,386.00 for full-time study (150 points). Fees will be confirmed upon completion of enrolment into courses.
*Please note: amounts shown are indicative and estimates only.
Find out about financial support information
Scholarships and awards
Find out about the scholarships you may be eligible for.
Student loans and allowances
Are you a New Zealand citizen or resident? You could be eligible for a student loan or allowance.
Cost of living
Get an idea of how much accommodation and general living in Auckland will cost.
Key dates
You can apply for entry into your chosen programme up to 12 months before the programme start date and may receive a firm or conditional offer.
Please note: We will consider late applications if places are still available. International students should start the application process as early as possible to allow sufficient time to apply for a visa.
Application closing dates
- Quarter Two 2025
- 1 February 2025
- Quarter Four 2025
- 1 July 2025
Start dates
Here are the start dates for the programme.
| Quarter Two | Starts – 31 March |
|---|---|
| Ends – 14 June | |
| Quarter Four | Starts – 15 September |
| Ends – 29 November |
| Quarter Two | Starts – 13 April |
|---|---|
| Ends – 27 June | |
| Quarter Four | Starts – 28 September |
| Ends – 12 December |
Other important dates
See important dates for the academic year, including orientation, enrolment, study breaks, exams, and graduation.
Developing your skills and capabilities
The Business School is committed to giving you opportunities to develop as a scholar, leader, innovator, and global citizen. As you study towards your MMkt, you can expect to develop capabilities to enhance your career and help you positively impact society. You will acquire these capabilities from your courses and through participation in various co-curricular activities. While enhancing your critical thinking and analytical skills, your studies will equip you with strong communication, teamwork, leadership skills, and cross-cultural understanding. A MIntBus graduate is expected to have skills and capabilities in the following areas:
People and place: Graduates connect to the knowledge of the place, embodying the importance of belonging and diversity and advocating for just and equitable societies.
Sustainability: Graduates recognise their interdependencies with the natural world. Graduates recognise their responsibilities to contribute to protecting, conserving and regenerating local, regional and global ecosystems, communities and economies.
Disciplinary knowledge: Demonstrate specialist knowledge in the field of marketing and be able to apply relevant theoretical frameworks to practice.
Critical thinking: Synthesise and critically evaluate ideas and information from multiple sources to develop coherent and evidence-based arguments.
Solution-seeking: Creatively and systematically addresses complex business and management issues and develops practical and innovative solutions.
Communication and collaboration: Graduates listen and express ideas respectfully. They can share knowledge with diverse audiences using various technologies and formats. Graduates establish reciprocal, productive and collaborative relationships, allowing them to influence and work in the service of others.
Ethics and Professionalism: Graduates demonstrate manaakitanga, or kindness, respect, hospitality towards others, and care for their own well-being. Graduates act ethically and responsibly, exhibiting independent thought, resilience and lifelong learning.
Where could this programme take you?
You will be equipped with the skills and knowledge required to launch a career in the marketing and communications industry.
Jobs related to this programme
- Brand manager
- Communications adviser
- Corporate consultant
- Marketing coordinator or advisor
- Market analyst
- Public relations officer
Student career planning service
Once you become a student at the University, you can get help with planning and developing your career from Career Development and Employability Services.
Our Business School ASB Careers Centre will help get your career in business off to a strong start. You can access programmes, workshops and one-on-one support. You will be given opportunities to network with employers to increase your knowledge of the local business environment. Visit the Business School ASB Careers Centre.
Do you need help?
Can’t find the answer in AskAuckland?
Need to speak to someone?
You can phone us directly.
- Auckland
- 923 5025
- Outside Auckland
- 0800 61 62 63
- International
- +64 9 373 7513