If you have an undergraduate degree in a non-business discipline or a business degree in an unrelated field, this programme has been designed to kick-start your career in marketing. Develop advanced skills and knowledge in business and marketing as well as a strong platform of professional skills. You will graduate with an appreciation of current international trends in practically-focused marketing topics, enhancing your competitiveness.
- Duration
- Full-time: 18 months
- Next start date
- 2021 Quarter Two – 22 March
- 2021 Quarter Four – 6 September
- Available locations
- City
- Points
- 240
- Programme type
- Postgraduate
- Taught options available
Programme overview
Programme structure
The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised marketing courses that focus on contemporary marketing practice, market analysis, marketing communications, digital marketing and strategy.
You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world.
You'll also need to meet other requirements, including time limits and total points limits. See Postgraduate enrolment.
For all official programme information, including regulations about entry, enrolment, fees, examinations, and requirements for degrees, diplomas and certificates, see the University Calendar.
2020 entry requirements
My highest qualification is from:
Programme requirements
Minimum programme requirements
Minimum requirements listed here are the likely grades required and do not guarantee entry. We assess each application individually and applicants may require a higher grade to be offered a place.
-
Study optionTaught 240 pointsGrade requiredGPA Grade Point Average 5.0
An undergraduate degree.
Further programme requirements
Taught 240 points
You must have completed a BCom or a non-business degree in a relevant discipline such as arts, engineering, technology, or science. You will need a GPA of 5.0 in 90 points in the most advanced courses taken in your qualification.
If you have completed advanced course(s) in an undergraduate degree that are considered substantially similar to courses in this programme you will be required to complete substitute course(s). Advice will be provided to you on a case-by-case basis.
Programme requirements
Minimum programme requirements
Minimum requirements listed here are the likely grades required and do not guarantee entry. We assess each application individually and applicants may require a higher grade to be offered a place.
-
Study optionTaught 240 pointsGrade requiredGPE Grade Point Equivalent 5.0
An undergraduate degree.
-
QualificationIELTS Academic International English Language Testing SystemScore required6.5
No bands less than 6.0.
Further programme requirements
Taught 240 points
You must have completed an undergraduate degree in business or a non-business degree in a relevant discipline such as arts, engineering, technology, or science. Your study must be from a recognised university (or similar institution), and you will need a GPE of 5.0 in the most advanced courses taken.
If you have completed advanced course(s) in an undergraduate degree that are considered substantially similar to courses in this programme you will be required to complete substitute course(s). Advice will be provided to you on a case-by-case basis.
Other pathways to study
Our Business Masters programmes are taught entirely in English. You must be able to understand, speak and write fluently in English. If your English does not meet the required standard, our English Language Academy offers the following courses customised for the Business Masters:
- English Pathway for Postgraduate Studies (EPPS): suitable if you need to increase your IELTS Academic score by 0.5
- Foundation Certificate in English for Academic Purposes (FCertEAP): suitable if you need to increase your IELTS Academic score by 1.0.
For all official programme information, including regulations about entry, enrolment, fees, examinations, and requirements for degrees, diplomas and certificates, see the University Calendar.
How much does a Master of Marketing cost per year?
2020 fees
The Master of Marketing is a 240-point programme and is to be completed in 18 months.
For information on the full tuition fees for the professional masters programmes, please visit Business Masters - Fees.
Fees are set in advance of each calendar year and will be updated on this website. Fees are inclusive of 15% GST and the Student Services Fee, but do not include course books, travel and health insurance, or living costs. Amounts shown are indicative only. Fees will be confirmed upon completion of enrolment into courses.
- Domestic students
- NZ$22,377*
Fees are set in advance of each calendar year and will be updated on this website. Fees are inclusive of 15% GST, but do not include the Student Services Fee, course books, travel and health insurance, or living costs. Amounts shown are indicative only. In addition to the tuition fees, there is a Student Services Fee of $7.86 per point, estimated at $943.20 for full-time study (120 points). Fees will be confirmed upon completion of enrolment into courses.
*Please note: amounts shown are indicative and estimates only.
Find out about financial support information
Scholarships and awards
Find out about the scholarships you may be eligible for.
Student loans and allowances
Are you a New Zealand citizen or resident? You could be eligible for a student loan or allowance.
Cost of living
Get an idea of how much accommodation and general living in Auckland will cost.
For all official programme information, including regulations about entry, enrolment, fees, examinations, and requirements for degrees, diplomas and certificates, see the University Calendar.
Key dates
You can apply for entry into your chosen programme up to 12 months before the programme start date and may receive a firm or conditional offer.
Please note: We will consider late applications if places are still available. International students should start the application process as early as possible to allow sufficient time to apply for a visa.
Application closing dates
- Quarter Two 2021
- Domestic 1 March 2021
- International 1 February 2021
- Quarter Four 2021
- Domestic 1 August 2021
- International 1 July 2021
Start dates
Here are the start dates for the programme.
| Quarter Two | Starts – 6 April |
|---|---|
| Ends – 27 June | |
| Quarter Four | Starts – 20 September |
| Ends – 12 December |
| Quarter Two | Starts – 22 March |
|---|---|
| Ends – 12 June | |
| Quarter Four | Starts – 6 September |
| Ends – 27 November |
Other important dates
See important dates for the academic year, including orientation, enrolment, study breaks, exams, and graduation.
For all official programme information, including regulations about entry, enrolment, fees, examinations, and requirements for degrees, diplomas and certificates, see the University Calendar.
Developing your skills and capabilities
The Business School is committed to giving you opportunities to develop as a scholar, leader, innovator and global citizen.
As you study towards your MMktg you can expect to develop capabilities that will enhance your career and help you make a positive impact on society. You will acquire these capabilities from your courses and through participation in a range of co-curricular activities.
While enhancing your critical thinking and analytical skills, your studies will equip you with strong communication, teamwork and leadership skills as well as cross-cultural understanding.
A MMktg graduate is expected to have skills and capabilities in the following areas:
Knowledge and practice
Demonstrate specialist knowledge in the field of marketing and be able to apply relevant theoretical frameworks to practice.
Critical thinking
Synthesise and critically evaluate ideas and information from multiple sources to develop coherent and evidence-based arguments
Solution seeking
Creatively and systematically address complex business and management issues and develop practical and innovative solutions.
Communication and engagement
Work effectively in teams and engage diverse audiences by communicating professionally using multiple formats.
Independence and integrity
Work professionally and ethically as well as demonstrate self-management in complex situations.
Social and environmental responsibility
Demonstrate respect for the principles underpinning the Treaty of Waitangi, as well as diversity, equity and sustainability, when operating in a global business environment.
For all official programme information, including regulations about entry, enrolment, fees, examinations, and requirements for degrees, diplomas and certificates, see the University Calendar.
Where could this programme take you?
You will be equipped with the skills and knowledge required to launch a career in the marketing and communications industry.
Jobs related to this programme
- Brand manager
- Communications adviser
- Corporate consultant
- Market analyst
- Marketing coordinator or advisor
- Public relations officer
Student career planning service
Once you become a student at the University, you can get help with planning and developing your career from Career Development and Employability Services.
Our Business School ASB Careers Centre will help get your career in business off to a strong start. You can access programmes, workshops and one-on-one support. You will be given opportunities to network with employers to increase your knowledge of the local business environment. Visit the Business School ASB Careers Centre.
Do you need help?
Can’t find the answer in AskAuckland?
Our student support team is here to help. Use our online contact form.
Need to speak to someone?
You can phone us directly.
- Auckland
- 923 5025
- Outside Auckland
- 0800 61 62 63
- International
- +64 9 373 7513