MKTG 151G Essential Marketing

MKTG 151G | ARTS, EDSW, EMHSS, LC | Semester One 2024 | City Campus | 15 points


Introduces fundamental marketing ideas and skillsets. Explores the world of customer value creation and marketing communications through the eyes of marketing and creative experts. Covers current topics in marketing including digital and social media, social entrepreneurship, big data analytics, green marketing and sustainability.

Learning Outcomes

By the end of this course, students will be able to:

  1. Recall and explain key attributes of fundamental marketing concepts and theories.
  2. Identify and explain the characteristics of responsible and sustainable marketing practice.
  3. Integrate and apply the fundamental principles of marketing management.
  4. Develop solutions for contemporary marketing problems.

Student Feedback

'I enjoyed learning about a subject I would have never considered taking.'

'Every lecture and required reading was well organised by weeks and easy to find and access.'

'I liked how the lessons were structured and that the textbook was a useful tool throughout the course. Some courses I've taken have barely used the textbook and it feels like a waste of money but in this course it was a great way to assist my learning.'

'The lecturer was very nice and approachable, she explained things simply and made the content easy to understand. The assessments were all really interesting to do and a great way to put the content from the course all together and apply it to real life examples. The weekly quizzes were a great way to ensure I kept up to date with the content each week.'

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