Malinda Sari Sembiring

Doctoral candidate at the Business School

Tell us a bit about yourself

I’m from Medan, North Sumatra, Indonesia. It’s a vibrant multicultural city where people from many ethnic backgrounds come together over food. If you’re ever planning a culinary trip, Medan is a must-visit.

I speak Bahasa Indonesia and English. I’m Karonese, one of the ethnic groups in North Sumatra, though I haven’t learned to speak the language. 

I enjoy watching crime, mystery, and psychological dramas. When I’m stressed, I tend to watch something equally intense. It helps shift my focus and strangely, it calms me.

What's next on your travel bucket list?

I’d love to visit the South Island. I’ve heard the scenery is stunning and hope I can make it there, maybe while attending an academic conference.

What are you most passionate about?

I’m passionate about creating spaces where people can collaborate and thrive. I love being part of something that brings people together, especially when I can help others shine.

What is the title of your thesis?

The Role of Social Media in ESG Disclosure: Insights from the COVID-19 Pandemic and Beyond.

How did you end up in your field of study?

As someone working in accounting, I became curious about how companies communicate sustainability, not just in reports but also online. Social media can influence perceptions powerfully, and I wanted to explore how that shapes stakeholder trust and corporate legitimacy, especially during the pandemic.

What do you hope will change in your field as a result of your research?

I hope to encourage companies to use social media more responsibly and transparently when communicating their ESG efforts. I want stakeholders to be better equipped to distinguish between genuine sustainability action and symbolic messaging.

What do you plan to do once you have finished your doctorate?

I plan to continue my research and advocate for more accountable corporate communication. I’d love to collaborate with researchers and institutions globally while also contributing to practice in Indonesia and other emerging markets.

If you could invite four people to dinner, who would they be, and why?

I’d invite my husband because we talk about everything from research to random ideas and challenge each other’s thinking.

I’d also love to sit with my late grandmother who raised me, and my late mother whom I never had the chance to meet.

Lastly, I’d invite Kimi Räikkönen. I’ve always admired his discipline, quiet determination, and the way he lets his performance speak for itself.