Communication and Social Change
Develop the communication skills you need to effectively promote positive social change.
Subject overview
The Communication and Social Change major focuses on key concepts and strategies for understanding and practising social change communication. It includes topics like social change and development, social change activism and the efficacy of social change platforms, including art, film and social media.
As well as engaging with various concepts, you will learn to apply them to real-world examples. We cover everything from climate change to campaigns for gender equality, indigenous rights and poverty alleviation. Courses in the Communication and Social Change major are designed to provide a balance between understanding the key theories used to analyse social change communication and building effective and progressive social change messages.
What you gain from the Communication and Social Change major
A Bachelor of Communication, with a major in Communication and Social Change, will equip you for a wide range of careers. These include mainstream and alternative media writing and production; communication work for charity, nonprofit or community organisations; and advocacy and strategic communication design in government and policymaking roles.
The essential skills you will pick up include:
- Critical analysis
- Clear and impactful writing and expression
- Agile use of various communication tools and techniques
These skills are honed through different kinds of assessments, including: multimodal manifesto design; deconstructing successful social change campaigns; and building creative portfolios focusing on the contemporary issues you’re passionate about.
Help and advice
For detailed information about the Bachelor of Communication majors, including course requirements and regulations, visit the Curriculum Catalogue.
Our friendly Student Hub staff will provide you with advice on planning your degree and enrolling in your courses.
If you would like to find out more about studying Communication and Social Change, you can contact our Undergraduate Adviser.
Learn more about BC career paths and opportunities online. See Graduate Careers.
Explore our industry placements and Stage III internship course.
Discussing the Bachelor of Communication
Professor Luke Goode and Dr Bingjuan Xiong talk about the BC and what students can look forward to studying.