Te Maruata Maxwell, Programme Coordinator
Maru is an AUT graduate, having majored in Japanese and Spanish. With a background in supporting international and Māori students at AUT, she is skilled at encouraging growth and empowering the next generation.

Can you tell me a little bit about your background and how you ended up at CIE?
I completed my Bachelor of Arts degree at AUT last year. While studying, I worked part-time in several student-facing positions, which sparked my passion for roles that enhance the student experience. I wanted to find something a little different and came across a job listing for a programme coordinator position at the Business School’s Centre for Innovation and Entrepreneurship (CIE), and found it interesting. They particularly needed someone who could also assist to engage more Māori staff and students with the centre.
Fortunately, I got the job and am now, alongside others, helping to deliver our centre's first Māori entrepreneurial study leadership programme. This programme is called Kurutao, and it aims to inspire and encourage Māori students through showcasing the many Māori making waves in various areas of the entrepreneurial and innovative worlds. I also assist with a few of our general programmes’ administration and help ensure the smooth sailing of workshops.
What is your favourite part of your job?
My favourite part of my job is interacting with the diverse students who participate in our programmes and workshops. I have found that implementing the value of manaakitanga in my role is incredibly important and rewarding. These interactions are not only a learning experience for me but also enable me to better assist and guide students. This continuous learning and the opportunity to provide meaningful direction is what motivates me to come to work every day.
What advice would you give people who aren’t sure if innovation and entrepreneurship is for them?
If you’re unsure whether innovation and entrepreneurship are right for you, here’s some advice: When I first entered, my knowledge was limited to what I had seen on shows like Shark Tank and Dragon’s Den. However, I quickly discovered that the entrepreneurial world offers so much opportunity and it is diverse. Through coordinating various programmes that all aim to nurture students’ entrepreneurial journeys, I am constantly inspired and learning. I am also able to see that if you are driven, want to make a difference, and have an idea, this space is for you. The world of innovation and entrepreneurship is not black and white; there is no rulebook. Embrace the journey and know your why.
If you could have dinner with anyone in the world, who would it be and why?
I would without a doubt choose to have dinner with my grandmother. She was my pillar, my teacher, my guide, and my shoulder to cry on. She played a massive role in my life, keeping me grounded in my identity, encouraging my academic aspirations, and supporting me in everything I did. She raised my three siblings and me when my parents moved to Australia for work.
Her unexpected passing last year left a huge void in my life. However, I find comfort in remembering her wishes for me to always be myself in everything I do. My ability to 'light up a room', my laughter, and my kindness are all attributes she nurtured in me. So, living positively and with kindness is what keeps me going.
When you’re not working, what will we find you doing?
I am either hanging out with my close friends, going to the beach or seeing a new movie. If I am not doing this, I am spending some time to myself at home recuperating and relaxing.