Innovation resources

These innovation resources have been assembled by the University of Auckland Business School’s Centre for Innovation and Entrepreneurship, with the encouragement and support of the ICE Foundation.

You might start with a clear idea for a product or service, or have the intention to build a business and then search for the right idea to work with.

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Market research and validation is crucial. Testing your preconceived ideas and concepts is invaluable in building a viable enterprise.

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New Zealand is one of the easiest places to start a company. Here are resources to help you on your way to registering a company.

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You need to know what the size of the market is. Creating a start-up requires a lot of energy, so you want to make sure you’re solving a worthwhile problem.

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Surround yourself with a team to build your knowledge and opportunities. Here's how to find co-founders, team members, mentors and business partners.

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For your business, who else is already solving this problem? Find out who the competition is, and if you think there is none, you’re not looking hard enough!

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Launching a new product or service isn’t easy. Have a plan outlining precisely what actions you’re going to take. That’s a go-to-market strategy.

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Social or impact entrepreneurship focuses on creating good through a business. Learn about the unique challenges and approaches to running a social enterprise.

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A business model is a diagram of how you generate value for your start-up. Here are resources to help figure out what your business model is.

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A canvas is a template for a business model. Many types are available, e.g. Business Model Canvas, Lean Business Model, or for social businesses, Social Lean.

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To commence a start-up, you'll need money, frequently more than what you have yourself. Find the different ways of getting money, and how to think about it.

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New Zealand has a rich ecosystem for supporting start-ups. Here are some organisations that are part of that ecosystem, and their roles explained.

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To get traction, your start-up idea will need to be shared with the world. How good you are at sharing your idea will determine, in part, how successful it is.

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When you start a company, there are legal elements to consider. It's a good idea to get the legal stuff confirmed early to avoid problems down the line.

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In this phase, find out who your customers are and if your idea is appealing to them. Would they want to pay for what you’re offering?

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When building your start-up, you will have heard people talk about a minimum viable product, or MVP. What’s that you ask? Find out here!

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Find out about opportunities, support and funding for women entrepreneurs and founders in the entrepreneurial ecosystem.

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Find out about the opportunities, support, services and coaching for Māori entrepreneurs in the entrepreneurial ecosystem.

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Find resources, make connections and get support from the entrepreneurial ecosystem to help you succeed as a Pacific entrepreneur.

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Starting a new project can be intimidating. With infinite possibilities and often many ways of doing things, how do you decide where to begin?

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