Go-to-market strategy
Launching a new product or service isn’t easy. Having a plan outlining precisely what actions you’re going to take, in which order, is a good idea. That’s a go-to-market strategy.
- If you build it, will they come?
Three steps to test and validate any market opportunity, by Rob Adams. - Disciplined entrepreneurship
Bill Aulet discusses takeaways from his bestselling book, Disciplined entrepreneurship: 24 steps to a successful startup.