Find an idea

Not every venture is developed out of a ‘Eureka’ moment. Some entrepreneurs start with a clear idea for a product or service they want to develop. Others have the intention to build a business and then search for the right idea for them to work with. In this section, find resources to help generate or finesse a venture idea.

Design thinking is a process for creative problem solving. It encourages focusing on people, which leads to better products, services and processes. Find out more about design thinking from the world experts on it, IDEO.

Where do good ideas come from? Author Steven Johnson explains the different and various ways ideas are formed.

A good ideation session is hard work. It’s a structured process of guiding people through design exercises. If you need help to get the ideation juices flowing, here’s a list of 10 top picks from the Board of Innovation.

Advice from David Skok of ForEntrepreneurs: Brainstorming for New Startup Ideas: A Framework to Spur Creative Thinking.

Once you have an idea, how do you know it’s a good one? Read The Power of Killing Ideas.