The size of the market - what it is and how to calculate it

As any entrepreneur can tell you, creating a start-up requires a lot of energy, so you want to make sure you’re solving a worthwhile problem. Use this quick fact sheet to understand the basic terminology for establishing the size of a market from The B2B Market Research Company.

An explainer by Steve Blank about how to actually ‘size the market’:

• Marketing: Industry & market research
  The University of Auckland Library has excellent resources for industry and product information, and marketing situation analysis. Use these to get more information on the specific market you’re working in.
• 2023 Census
  New Zealand Census information can be a source of valuable information. If you are looking for this information for other markets, you can easily find this online.
• Figure NZ
  A great source of information for determining the size of the market.
• Statista
  Provides market and consumer data. Not all data is available free of charge, however, it is a good starting point.
• KPMG Startup Trends Index
  If you want to know what the start-up buzz is worldwide, KPMG has created this (rather wonderful) website, based on media attention received.