Who's the competition?
For most businesses, there is someone or something else already solving this problem. In this section, find out why it is important to know this, and how to go about finding out who your competition is. Hint: if you think there is no competition, you’re not looking hard enough.
- How to Talk About Your Competitive Landscape In Your Investor Pitch
Why knowing your competitors is essential.
- A New Way to Look at Competitors
Now that you know who the competitors are, how do you include that in your presentation? Steve Blank suggests how you go about it.