The role of marketing is to understand customers and satisfy customer needs, because without customers there can be no business.

Subject overview

During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

In the BCom, you can choose to combine courses to focus your studies in any of the following areas: advertising and communications management, services management or advanced market research.

Guest speakers and applied projects will enhance your studies and ensure an appropriate balance between theory and practice.

Popular major combinations with Marketing include:

  • Information Systems 
  • Information Management
  • Innovation and Entrepreneurship
  • Operations and Supply Chain Management
  • Management
  • International Business
  • Commercial Law

Where can Marketing take you?

Graduates who have specialised in marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising.

Explore your study options in Marketing