Research and satisfy customer needs through product and service development, planning, placement, pricing, advertising, promotion and distribution. Develop and manage relationships with customers, competitors, partners and suppliers.

Where can Marketing take you?

Graduates who have specialised in marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising.

Useful resources

Careers New Zealand

Information on training, job prospects, pay scales and opportunities for working in different marketing roles and positions
Visit Careers New Zealand

Occupation Outlook

Occupation outlook is a great tool for exploring study and career options, with extensive information on labour supply and demand in over 100 occupations in New Zealand. It outlines how to enter each role, how many are studying in related fields, how many are employed, and what the average incomes are. It also outlines the prospects of getting a job in that occupation once you have the necessary qualifications.

New Zealand Marketing Association

For marketing professionals in New Zealand, offering training, qualifications, events, awards and conferences. Also has a section for vacancies in marketing, communications, digital media sales and communications
Visit New Zealand Marketing Association

Research Association New Zealand (RANZ)

The industry body dedicated to professional providers and users of research, data and insights.
Visit Research Association New Zealand (RANZ)

Marketing and Design Collective (MDC)

The Marketing and Design Collective (UoA MDC, formerly MIND) is a student-run marketing organisation that aims to bridge the world of business and creativity, to make marketing relevant to all, and to allow students to acquire tangible marketing skills.
Visit MDC on Facebook