Research themes

The Business School focuses on four strategic research and education themes that align closely with the University’s commitment to research on issues of national and international significance.

Research projects under this theme address how New Zealand enterprises can create superior value through innovation.

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Research projects under this theme address New Zealand’s international trade, marketing and management.

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Research projects under this theme look at how New Zealand industries, enterprises and organisations can enhance their performance and grow in sustainable ways.

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Research projects under this theme are concerned with how leadership and governance can help enterprises and organisations succeed in the current environment.

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