Postgraduate study in Marketing

• Marketing management
• Branding
• Digital marketing
• Advertising and communications management
• Marketing research
• Service management
• Value co-creation
• Customer engagement
• Sustainable marketing
• Collaborative consumption
• Tourism

A dissertation is an advanced research project involving one-on-one mentoring by a dedicated academic staff member. This individualised experience will extend your analytical capabilities, enable you to stand out when job hunting and future-proof your career.

Marketing is also offered as a specialisation within the Master of Business Analytics. Specialisation courses within the programme include:

• Customer and Market Insights
• Digital Marketing and Analytics
• Advanced Project Management
• Consultancy Practice
• Marketing Analytics Industry Project
  

You can study Marketing at postgraduate level in the Business School. Courses taught at postgraduate level include:

Postgraduate Marketing courses

Bachelor of Commerce (Honours) or Master of Commerce (180 points)

An applicant must have: a) completed the requirements for the Bachelor of Commerce, or a relevant Bachelors degree from this University with a Grade Point Average of 5.0 or higher, and passed the prerequisites for the subject in which they intend to enrol, or have equivalent prior study; or b) completed the requirements for the Bachelor of Commerce, or a relevant Bachelors degree from this University with a Grade Point Average of 5.0 or higher in 60 points above Stage II and passed the prerequisites for the subject in which they intend to enrol.

Prerequisites for BCOM(Hons) and MCOM (180 points)

A major in Marketing including MKTG 202 or STATS 208, or an equivalent course as approved by the Head of Department

Master of Commerce (120 points)

An applicant intending to complete must have completed the requirements for the Bachelor of Commerce (Honours) or Postgraduate Diploma in Commerce from this University in the subject intended for this degree with a Grade Point Average of 5.0 or higher, or have equivalent prior study.

View the university 2025 Calendar for detailed programme structure here: programme regulations

• Bachelor of Commerce (Honours) - page 267
• Master of Commerce - page 278
• Master of Business Analytics - page 273

You can also view the programme requirement details on Student Services  Online if you are active in a programme.

Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising. Having a postgraduate qualification in marketing serves as an important differentiator for students.

Possible roles include:

• Assistant brand manager/product manager
• Assistant marketing manager
• Advertising executive
• Product/service developer
• Social media manager
• Public relations executive
• Market researcher
• Marketing consultant
• Sales representative

You can pursue a Doctor of Philosophy (PhD) after completing a Bachelor of Commerce (Honours) or a Master of Commerce. However, the following programmes do not lead to a PhD:

• Master of Commerce with a 30-point applied research consultancy project 
  
• Master of Business Analytics

Each year we award scholarships and prizes to thousands of students.

Find out about the scholarships you may be eligible for, search available scholarships or begin an application by visiting Scholarships and awards.

For general student enquiries, please contact your nearest Student Hubs.

To contact a postgraduate adviser or the subject convenor, visit Key contacts.