Postgraduate study in Marketing

What can you study in Marketing?

You can complete a Bachelor of Commerce (Honours) in Marketing or a Master of Commerce in Marketing, with a customised dissertation specialising in an area such as:
  • Marketing management
  • Branding
  • Digital marketing
  • Advertising and communications management
  • Marketing research
  • Service management
  • Value co-creation
  • Customer engagement
  • Sustainable marketing
  • Collaborative consumption
  • Tourism

A dissertation is an advanced research project involving one-on-one mentoring by a dedicated academic staff member. This individualised experience will extend your analytical capabilities, enable you to stand out when job hunting and future-proof your career.

Marketing is also offered as a specialisation within the Master of Business Analytics. Specialisation courses within the programme include:

  • Customer and Market Insights
  • Digital Marketing and Analytics
  • Advanced Project Management
  • Consultancy Practice
  • Marketing Analytics Industry Project


Explore the postgraduate courses you can take in Marketing:

Postgraduate Marketing courses

Where can postgraduate study in Marketing take you?

Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising. Having a postgraduate qualification in marketing serves as an important differentiator for students.

Possible roles include:

  • Assistant brand manager/product manager
  • Assistant marketing manager
  • Advertising executive
  • Product/service developer
  • Social media manager
  • Public relations executive
  • Market researcher
  • Marketing consultant
  • Sales representative

Further study options

Doctor of Philosophy

Scholarships and awards

Each year we award scholarships and prizes to thousands of students.

Find out about the scholarships you may be eligible for, search available scholarships or begin an application by visiting Scholarships and awards.

Help and advice

For general student enquiries, please contact your nearest Student Hubs.

To contact a postgraduate adviser or the subject convenor, visit Key contacts.