Postgraduate study in Business Management
There are a number of postgraduate study pathways in Business Management offered at the Business School.
What can you study in Business Management?
Postgraduate study in Business Management will enable you to build business capabilities and gain a sound knowledge and understanding of theory and practice in your chosen specialisation (Digital Marketing or Strategic Management).
Graduates will be able to apply their analytical, communication, consultancy, and solution-seeking skills to organisational challenges. They will be equipped to enter or progress in business management careers within local and international business as practitioners in their specialist fields.
Courses taught at postgraduate level include:
- Advanced Marketing Strategy
- Business Analytics
- Consultancy Practice
- Contemporary Marketing
- Customer Insights
- Digital Branding and Advertising
- Digital Marketing Strategies
- Financial Decision-making
- Global Management
- Innovation in Practice
- Managing People and Organisations
- Strategic Human Resource Management
- Strategic Management
- Supply Chain Management
Specialisations in Business Development
The 180-point Master of Business Management offers two specialisations:
Each specialisation is designed to provide Graduates with a sound knowledge and understanding of management theory and practice in their chosen specialisation.
A shorter Postgraduate Certificate in Business Management (60 points) is also available.
Please talk to our Business Student Centre advisers to discuss the best study option for you.
Where can Business Development take you?
Completing postgraduate study in Business Management will equip you with the knowledge and skills of management theory and practice to prepare graduates to enter or progress early career roles in business and management.
Some roles related to this programme include:
Digital Marketing Specialisation:
- Campaign Manager/Specialist
- Content Specialist
- Digital Content Manager
- Digital Insights Analyst
- Digital Marketing Manager/Coordinator
- Marketing and Content Coordinator
- Social Media Manager
Strategic Management Specialisation:
- Business Analyst/Advisor
- Business Development Manager
- HR Advisor
- Sales Manager/Executive
- Strategy Analyst