Product Management

This specialisation within the Master of Business Management focuses on innovation and product management, which is a key part of business development.

Product management looks at how to effectively lead and manage the development of new products and services, and eventually launch into a new market.

As such, an interdisciplinary curriculum that incorporates strategy, design, leadership, and marketing with AI, blockchain, and circular economy principles is needed. This programme ensures you stay ahead of the curve by leveraging technology to drive product innovation and create sustainable solutions. From mastering market analysis to employing agile methodologies, you’ll develop future-proof skills tailored for dynamic industries and emerging markets.

Product Management is most suited to professionals working in innovation or product management, including New Product Development (NPD), as well as entrepreneurs and aspiring founders of enterprises.

180 points: Taught

Requirement:

BUSMAN701 Managing People and Organisations (15 points)
BUSMAN702 Contemporary Marketing (15 points)
BUSMAN703 Financial Decision-making (15 points)
BUSMAN704 Supply Chain Management (15 points)
BUSDEV723 New Product Development Processes (15 points)
BUSDEV724 Designing for Sustainability (15 points)
BUSDEV722 Product Management (15 points)
BUSMAN708 Innovation in Practice (15 points)
BUSDEV780 Personal & Team Leadership (15 points)
BUSMAN710 Consultancy Practice (15 points)
BUSDEV782 Consultancy Project in Product Management (30 points)

When you graduate with this specialisation, you could advance to management or leadership roles in your organisation. Some roles related to this specialisation include:

• Product Development
• New Product Development Manager
• Product Management Consultant
• Business Development Manager
• Growth Product Manager
• Head of Growth
• Entrepreneur