Promotion and key relevant documents
On this page:
Promotion
Planning tips:
- Confirm your target audience and attendance capacity before promoting
- Ensure all event details - date, time, location, access - are final and approved
- Align promotion timing with confirmed approvals and risk requirements
- Select appropriate promotion channels based on audience and event type
- Choose a registration method that supports attendance management and capacity limits
- Ensure all materials meet University branding and communication standards
- Monitor registrations and adjust promotion to manage attendance levels
Effective promotion is critical to ensuring appropriate attendance, audience engagement and a well-managed event experience.
Promotion
All promotional activity must be accurate, appropriate, and aligned with university expectations and policies. Promotion channels may include internal communications like Campus Kōrero, using organic social media and approved external channels, depending on the nature of the event.
University Style Guide
The University Style Guide offers branding, digital and visual style insights to
help produce marketing materials in any format. Its purpose is to maintain
clarity and uniformity across platforms, offering content guidance, branding
support and technical information.
Key relevant documents
Supporting Policies
Supporting Procedures and Guidelines
- Risk Banding Methodology
- Booking a Venue Duty Manager or ECO
- Event Safety Checklist
- Guidelines for Events on Campus involving Under 18s
- Protocol Guidelines for VIP Visits
- Guidelines for Filming on Campus
- Function Catering Guidelines
- Guidelines for University Events involving Alcohol
- Guidelines for the supply and servicing of pizza on campus
- Food Safety Guidelines
- University Food Stall Guidelines
- University Use of Barbecue Guidelines
- University Gas Safety and Procedures
Forms
Other useful resources
Document management and control
Owner: Associate Director Operations and Commercial Services, Campus Environment
Content manager: Event Services Manager, Commercial Services
Date approved: 25 May 2026