Mixed Methods in Social Research

A course for researchers who want to know more about using both qualitative and quantitative methods, delving deeply into the theory and practice on both sides.


ONLINE: Monday 16 – Friday 20 November 2020

With the shift to online teaching, we are following the example of ACSPRI earlier this year, and capping course participants at 12. Course timing will also be different, with less daily "lecture" content, more time to work on exercises individually, and one-on-one sessions with Gordon. He has already taught the course in this manner, and will adjust to accommodate the needs of participants during the week.

Fee structure

Student: $NZ812.50

Other: $NZ1,625


Dr Gordon Emmerson
Dr Gordon Emmerson

Course outline

This is a course for those interested in practical approaches to undertaking mixed method research; that is, inquiry that combines qualitative and quantitative methodologies. It will provide grounding in both approaches, a defence of the utility of combined methodologies, and practical strategies to ensure research questions are addressed. While mention will be made of appropriate software for the different methods, please note that this course does not explore them.

Day 1: Introduction to mixed methods research

  • Defining parameters: qualitative and quantitative research
  • Learning the language of each methodology
  • Applications of mixed method research in practice (academic/policy research)
  • Conceptualising design – fixed and flexible designs

Day 2: Designing a research or evaluation study – Design Frameworks

  • Characteristics of research design: quantitative – experimental, quasi-experimental, non-experimental; qualitative – ethnography, grounded theory, and case study
  • Linking research questions to purpose
  • Asking meaningful research questions – ensuring methods address research questions

Day 3: Sampling and data collection strategies and procedures

  • Probability and non-probability sampling procedures
  • Surveys, semantic differential and goal attainment scaling
  • Interviewing, focus groups and observational techniques
  • Types of data and choosing approaches

Day 4: Analysing qualitative and quantitative data

  • Choosing the right statistical procedure, e.g. Chi-square, t-test, ANOVA, ANCOVA, regression, correlation
  • Analysing statistical data
  • Qualitative data analysis procedures – manual methods: content, thematic, matrix displays, narrative
  • Computer applications for qualitative and quantitative data
  • Integrating qualitative and quantitative data

Day 5: Validity and trustworthiness issues in mixed method designs representing qualitative and quantitative data for research and evaluation for academic and policy audiences

  • Threats to validity in research and evaluation design
  • Validity and trustworthiness in mixed methods research
  • Establishing valid claims
  • Writing up: integrating and reporting mixed methods research


Greene J (2007). Mixed Methods in Social Inquiry. Jossey Bass: Wiley.

Robson C (2002). Real World Research (2nd ed). Oxford, UK: Blackwell.

Thody A (2006). Writing and presenting research. Thousand Oaks, CA: Sage.