Why study a Bachelor of Communication

If you want to understand how communication works in today’s world and gain skills to enter the industry, then check out the Bachelor of Communication (BC). BC students are innovative, forward-thinking and people orientated.

Benefits of a BC

1. Focused and specific study path

With the BC you get straight to what you want to learn. At the beginning of your degree, you’ll choose one subject to major in (Social Change, Technology or Leadership) and develop comprehensive and extensive knowledge of that area. You’ll gain expertise in the practices and principles of communication, and a thorough understanding of key research and theory.   

2. Tackle issues and shape society 

Communication is at the forefront of the social, environmental, economic, and technological issues of our time. Through social media, journalism, political messaging and more, communication defines and dictates the society that we live in. Our degree dives into these concepts and explores how you can make a difference as a communicator and leader.   

3. Career orientated  

The BC is designed for students preparing for careers in communication. This is a diverse and wide-ranging area with opportunities varying from marketing, advertising, and digital management, to public relations, media, and content production. Our degree gives you a broad understanding of the communications landscape and equips you with essential professional skills including writing, research, strategy, and relationship management.

4. Easy to study the BC with another degree  

The BC programme structure is flexible enough to combine with another degree through the University’s conjoint programme. This will provide you with complementary knowledge and expertise, with possible conjoint options including Commerce, Global Studies, Law or Science. A conjoint means you can complete two degrees more quickly than if you studied them together.

BC essential information

Timeframe: 3 years to complete (full time) 

Majors: One out of three subjects (Communication and Social Change, Communication and Technology, Communication in Leadership).

Skills: Writing, public speaking, critical and creative thinking, leadership, research, and cultural competency.

Career paths: Content producer, marketing adviser, public relations specialist, digital communications specialist, broadcast media producer