Publicist
Kristina is pursuing her passion as a publicist promoting award-winning NZ film and TV.
Key facts
Career: Publicist, South Pacific Pictures
Programme: Bachelor of Arts
Subjects: English; Drama
"I’m a Publicist at South Pacific Pictures, New Zealand’s largest drama production house. We make award-winning NZ film and TV and my job is to promote our content and talent to the media. I organise and facilitate radio interviews, magazine features, newspaper stories and online media for our actors.
"I also coordinate principal photography and behind the scenes video material, which is called an EPK (electronic press kit). I manage social media platforms including Facebook, Instagram and Twitter as well as live-tweeting our shows.
No day is the same when you’re working in TV! I love that I get to work across a wide variety of projects with a diverse pool of creative and talented people.
"Studying a Bachelor of Arts gave me the freedom to choose lots of different subjects and the time to decide what I wanted to do for a career. I knew I loved English but I didn’t plan on studying Drama. I joined the University Drama Club and promoted their shows. From there I pursued a career as a theatre publicist and then started at SPP as a TV publicist.
"Essays seemed really frustrating at the time but not only did they give me persuasive writing skills (so useful in so many situations!) But critical thinking skills (also helpful!) AND most important the ability to work to a deadline.
"If your passion lies in the Arts then be proactive and get involved as much as you can, even it’s on a volunteer basis. Get in touch with people you admire and ask for advice and opportunities.
"There’s so much to learn and discover. Taking subjects you enjoy can lead to all sorts of sustainable career paths."