UX lead

A Bachelor of Arts prepared Zak Wash for a career creating content from scratch for Wunderman Thompson.

Key facts

Career: UX lead at Wunderman Thompson
Programme: Bachelor of Arts
Subjects: English; Media, Film and Television

"I'm the user experience lead at Wunderman Thompson, working out of the Wellington studio. Wunderman Thompson is a creative, data and technology agency. Day to day, we specialise in designing and building websites and other digital products.

"My team is responsible for a lot of the strategic thinking, business insights, and user research that goes into our projects. We also drive the initial creative work – helping the wider project team understand what our clients are trying to achieve and what user need we’re trying to meet.

"Over the past 5 years I’ve worked for a wide variety of New Zealand organisations, big and small, public and private.

"The biggest highlight to date has been working on Drive.govt.nz, a joint NZTA-ACC project that we built to help young people learn to become better, safer drivers. It was the perfect combination of an interesting creative problem to solve and a good cause behind it.

The key thing I took away from my Arts degree was how to learn quickly and develop a good understanding of complex ideas.

"Because I studied such a broad range of topics, I was constantly picking up new concepts and then using what I'd learnt to form concise arguments. That's pretty much exactly what I do now.

"Focus on learning how to ask the right questions, solve problems in a logical way, and then communicating your solutions clearly and concisely. If you can do that, the rest is easy.

"Don't limit yourself to one particular niche or skillset. Don't stress about finding your dream job straight away. Keep working and learning and you'll find something that's meaningful to you."