Design

See the future, then design it. Create systems, services and products which maximise positive impact for people, economies and environments.

A career in design

Designers are increasingly relied on to lead innovation. They find work in multiple industries and are responsible for identifying opportunities to achieve better commercial, social and environmental outcomes.

If you’re curious, creative, analytical and agile, a career in design might be for you. The future of work belongs to those who are excited by uncertainty and unafraid to take risks. With technologies and processes such as augmented realities, machine learning, rapid prototyping and systems thinking becoming more prevalent, future jobs need future skills.

Increasingly, Designers are relied upon to be the groundbreakers and change-makers as they engage in the world with agility, confidence and intention to be part of moments of invention and impact.

During your study, you will have the opportunity to build a portfolio and develop an individual design profile that evidences capability and care. You will learn how to contribute research, ideation, visualisation, prototyping, testing, storytelling skills and project management alongside knowledge of best practice in the field. Our teaching and research are designed to adapt quickly to future conversations, deviations and transformations. This structure ensures our graduates have the tools to respond to technological and societal behaviour change.

We promote a studio culture, where students work closely together to encourage idea sharing and collaboration. This learning environment mimics the reality of a practising designer, who works with various stakeholders to analyse and identify opportunities to develop the most appropriate outcome.

Because of this need to work in cross-disciplinary teams, the Bachelor of Design conjoint options encourage foundation knowledge in another subject area, as well as experience working alongside students with different skill sets, expertise and approaches.

Sector outlook

Organisations are now requiring a better understanding of the potential in new technologies* and the new social practices that drive technological advances. The pace of change is so rapid that companies risk being left behind if they do not explore adoption and integration. It is the designer’s role to bring a responsibly disruptive lens to business challenges and opportunities to drive innovative solutions and exceptional customer experiences. Firms are increasingly embracing contemporary design practices and developing permanent roles for designers to contribute to their future thinking.

As disruption replaced consumption as the focus for innovation, now responsibility and viability are core expectations. The Bachelor of Design course content connects with the United Nations Global Goals for Sustainable Development, a group of 17 areas where organisations are finding value beyond commercial success. With the explicit intention to be part of positive change in society and the sustainable progress of the diverse environments we engage with, designers are already having a transformative impact in all sectors of industry, government and community.

*The Future of Jobs Report 2018, World Economic Forum.

Job options

Many new roles have emerged from Design. Design jobs that were not common five years ago are now in high demand throughout industry sectors and attract higher salaries than typically offered to the more traditional design roles. New opportunities for skilled designers will continue to emerge as all industries are affected by advancing technologies, changing social values and consumer behaviours.

Our programme prepares students for existing and expanding opportunities by offering the space and support to experiment with a variety of methods and tools with industry partners and community collaborators. Students will develop a skill set and portfolio of projects that equip them with flexible design expertise.

The Bachelor of Design will give graduates both a local and global context, so you will be prepared to take on roles here and overseas within the following areas: 

  • Experience designer (UX)
  • Service designer
  • Interface designer (UI)
  • Interaction designer (IxD)
  • Creative technologist
  • Design strategist
  • Digital designer
  • Gamification
  • Information designer
  • Systems designer
  • Customer experience designer (CX)

Some tips for job seeking:

We recommend you explore job search engines such as SEEK and LinkedIn to learn more about the jobs listed above. You can also find opportunities by combining job titles such as ‘Experience Strategist’ or ‘Digital Interface Designer’. Try searching for jobs in New Zealand and worldwide. Expanding your search beyond New Zealand helps you see what jobs might be established in some countries and on the horizon for others.