At the University of Auckland our supervisors can help you prepare and succeed in your chosen research topic.
The University of Auckland Guide to Theses and Dissertations
This document is a general guide to the presentation and submission of theses and dissertations and contains additional information about related policies and procedures. Your department may also have their own guidelines and requirements so you must consult your supervisor from the outset.
The latest guide is available from the University of Auckland's Theses and dissertations website.
|Van Anh Thi Troung
|Encouraging consumers to switch to purchasing community-based certified organic food
|AP Bodo Lang, Dr Denise Conroy
|Muslim immigrants' purchase intentions of fatwa products
|AP Michael Lee and Dr Catherine Bentham
|Yean Shan Beh
|Affordances as Self-extension: Conceptualising the Affordances of Online Communication Features (OCFs) in Online Consumer Complaint Behaviour
|AP Laszlo Sajtos
|Institutional factors in the innovation of market ecosystems: A service-dominant logic perspective
|Prof Roderick Brodie
|Jane Jinyoung Choi
|Consumer Processual State of Confusion – Effects of Colour Similarity and Brand Familiarity
|AP Karen Fernandez
|Dynamics and Valence of Actor Engagement
|Prof Roderick Brodie
|Ivy Caixia Gan
|The Social Construction of Consumer Trust in Food: An Exploration of Infant Formula Consumption in Urban China
|AP Michael Lee
|Proposed research area is consumer behaviour. More specifically the topic will centre on understanding underlying motivations regarding food purchasing.
|Shifting Personal Brandscapes: Young Sojourners' Consumer Acculturation'
|The role of self-construal in developing resistant consumer identities
|An Examination of Consumer's Awkward Service Experiences (ASEs)
|Understanding Reciprocity in Chinese Social Media: Examining the Influence of Social Capital and Emotion on Reciprocal Behaviour
|Demystifying 'Brand Usage Engagement' in Social Networking Contexts: Conceptualisation, Scale Development & Validation
|Luxury Brands in Consumer Lives: Conceptualising and Exploring the Consumption of Luxury Brand Meanings
|A Creator's Life: The Middle Way Approach to Living Sustainably
|Counterfeit Crossings: How Acculturating Immigrants Negotiate Paradox in the Consumption and Performance of Culture
|Peeling Back the Curtain: Exploring the brand backstory