Our PhD students and their research

At the University of Auckland our supervisors can help you prepare and succeed in your chosen research topic.

The University of Auckland Guide to Theses and Dissertations

This document is a general guide to the presentation and submission of theses and dissertations and contains additional information about related policies and procedures. Your department may also have their own guidelines and requirements so you must consult your supervisor from the outset.

The latest guide is available from the University of Auckland's Theses and dissertations website.

PhD theses


Student name Title Supervisor(s)
Van Anh Thi Troung Encouraging consumers to switch to purchasing community-based certified organic food AP Bodo Lang, Dr Denise Conroy


Student name Title Supervisor(s)
Adeel Khalid Muslim immigrants' purchase intentions of fatwa products AP Michael Lee and Dr Catherine Bentham


Student name Title Supervisor
Yean Shan Beh Affordances as Self-extension: Conceptualising the Affordances of Online Communication Features (OCFs) in Online Consumer Complaint Behaviour AP Laszlo Sajtos
Jonathan Baker Institutional factors in the innovation of market ecosystems: A service-dominant logic perspective Prof Roderick Brodie


Student name Title Supervisor
Jane Jinyoung Choi Consumer Processual State of Confusion – Effects of Colour Similarity and Brand Familiarity AP Karen Fernandez
Loic Li Dynamics and Valence of Actor Engagement Prof Roderick Brodie
Ivy Caixia Gan The Social Construction of Consumer Trust in Food: An Exploration of Infant Formula Consumption in Urban China AP Michael Lee


Student name Title Supervisor(s)
Jennifer Young Proposed research area is consumer behaviour. More specifically the topic will centre on understanding underlying motivations regarding food purchasing. Denise Conroy


Student name Title Supervisor(s)
Nina Brosius Shifting Personal Brandscapes: Young Sojourners' Consumer Acculturation' Karen Fernandez
Ilaisaane Fifita The role of self-construal in developing resistant consumer identities Karen Fernandez
Sokkha Tuy An Examination of Consumer's Awkward Service Experiences (ASEs) Laszlo Sajtos


Student name Title Supervisor(s)
Andrew Zhu Understanding Reciprocity in Chinese Social Media: Examining the Influence of Social Capital and Emotion on Reciprocal Behaviour Rod Brodie


Student name Title Supervisor(s)
Linda Hollebeek Demystifying 'Brand Usage Engagement' in Social Networking Contexts: Conceptualisation, Scale Development & Validation Rod Brodie
Yuri Seo Luxury Brands in Consumer Lives: Conceptualising and Exploring the Consumption of Luxury Brand Meanings Margo Buchanan-Oliver
Amabel Hunting A Creator's Life: The Middle Way Approach to Living Sustainably Denise Conroy
Angela Cruz Counterfeit Crossings: How Acculturating Immigrants Negotiate Paradox in the Consumption and Performance of Culture Margo Buchanan-Oliver
Vanisha Narsey Peeling Back the Curtain: Exploring the brand backstory Karen Fernandez