International market entry strategy and feasibility analysis

Our students can analyse international market opportunities using contemporary frameworks, helping you evaluate feasibility and develop evidence-based entry strategies.

Your project may focus on one or a combination of the following themes:

• Evaluating comparative market attractiveness and establishing priorities and sequence for internationalisation
• Entry mode analysis considering your current needs, ambitions and resources available (e.g. exporting directly or indirectly through distributors or agents, licensing, franchising, strategic alliances, joint venture, or wholly owned subsidiary)
• Analysis of the local competitive landscape, consumer journeys and profiles and recommended positioning and pricing strategies
• Country and industry outlook, evaluation of regulatory/legal and financial risks and associated mitigation strategies

The specific focus will be determined through initial discussions about your expansion priorities, what data/information you can make available, and the amount of time/access to people that can be provided.

Ideal for:

• Companies considering country or geographic priorities, investment estimates, and risks involved in international expansion
• Organisations planning to enter culturally distant or unknown international markets
• Businesses re-evaluating the success and effectiveness of their existing international growth strategies and preferred modes of entry
  

Students are informed by current analytical and consulting frameworks, robust market research, and academic knowledge. The objective is to offer your organisation well-informed analysis, recommendations and fresh perspectives on your internationalisation plans.

Projects can be completed individually or in groups depending on the programme your project will be assigned to.

When you express interest, we will evaluate if your specific project is compatible with the academic knowledge and capabilities of our students and our course learning objectives. 

If your project is accepted, it will go into a queue to be allocated to a student or student team. 

Projects are completed during our academic semesters or quarters, with students spending 8-10 weeks working on the project.