Undergraduate courses in Marketing
Here you will find our undergraduate courses in Marketing as well as detailed courses outlines.
In your first year of the BCom with a major in Marketing, you will study a common core of seven Stage I courses, as well as one General Education course.
|Course code||Points||Course title||Availability (2019)||Course outline (PDF <150KB)|
||S1, S2||Course outline|
||15||Advanced Marketing Research||S1||Course outline|
|MKTG 303||15||Buyer Behaviour||S1, S2||Course outline|
|MKTG 306||15||Advertising and Promotion||S1,||Course outline|
|MKTG 304||15||Digital Marketing||S2||Not available|
|MKTG 308||15||Customer Insights and Marketing Intelligence||S2||Not available|
|MKTG 309||15||Social and Sustainable Marketing||S2||Course outline|
|MKTG 312||15||Special Topic||Not available||Not available|
|MKTG 313||15||Special Topic: Customer Experience Management||Not available||Not available|
|MKTG 314||15||Creating and Managing Customer Value||Not available||Not available|