Undergraduate courses in Marketing

Here you will find our undergraduate courses in Marketing as well as detailed courses outlines.

Stage I

In your first year of the BCom with a major in Marketing, you will study a common core of seven Stage I courses, as well as one General Education course.

Learn more about core courses for the BCom/BProp.

Stage II

Course code Points Course title Availability (2019) Course outline (PDF <150KB)
MKTG 201 15 Marketing Management S1, S2 Course outline
MKTG 202 15 Marketing Research SS, S1, S2 Course outline

Stage III

Course code Points Course title Availability (2019) Course outline (PDF <150KB)
MKTG 301
15 Marketing Strategy
S1, S2 Course outline
MKTG 302
15 Advanced Marketing Research S1 Course outline
MKTG 303 15 Buyer Behaviour S1, S2 Course outline
MKTG 305 15 Services Marketing and Management S1 Course outline
MKTG 306 15 Advertising and Promotion S1, S2 Course outline
MKTG 312 15 Special Topic Not available Not available
MKTG 313 15 Special Topic: Customer Experience Management Not available Not available
MKTG 314 15 Creating and Managing Customer Value Not available Not available