New product development and commercialisation strategies

Our students can apply new product development methodologies to help you progress product concepts, validate market opportunities, and develop launch strategies.

Your project may focus on: 

• Customer needs analysis and opportunity assessment, or
• Product concept development with prototyping recommendations, or
• Competitive positioning and differentiation strategy, or
• Market validation approach through customer testing, or
• Launch strategy with pricing and distribution recommendations 

The specific focus will be determined through initial discussions about your development stage and commercialisation priorities. 

Ideal for:

• Companies developing new products or services 
• Organisations enhancing existing product lines 
• Businesses responding to emerging market opportunities 
• Start-ups validating product-market fit 
  

Students offer fresh perspectives informed by current academic knowledge. Projects are completed as part of their learning and provide exploratory insights rather than professional consulting advice. 

When you express interest, we will evaluate if your specific project is compatible with the academic knowledge and capabilities of our students and our course learning objectives. 

If your project is accepted, it will go into a queue to be allocated to a student or student team. 

Projects are completed during our academic semesters or quarters, with students spending 8-10 weeks working on the project.