Market adaptation and product localisation

Our students can analyse local market requirements and develop recommendations for adapting products or services to meet international market needs whilst managing standardisation trade-offs.

Your project may focus on: 

• Localisation requirements analysis for target markets, or
• Product/service adaptation recommendations, or
• A regulatory compliance roadmap, or
• Competitive positioning strategy in local context, or
• Pricing strategy adapted for local conditions 

The specific focus will be determined through initial discussions about your internationalisation challenges and target markets. 

Ideal for:

• Companies facing standardisation-adaptation decisions 
• Organisations encountering regulatory barriers internationally 
• Businesses needing product/service modification for cultural fit 
• Firms balancing global efficiency with local responsiveness 
  

Students offer fresh perspectives informed by current academic knowledge. Projects are completed as part of their learning and provide exploratory insights rather than professional consulting advice. 

When you express interest, we will evaluate if your specific project is compatible with the academic knowledge and capabilities of our students and our course learning objectives. 

If your project is accepted, it will go into a queue to be allocated to a student or student team. 

Projects are completed during our academic semesters or quarters, with students spending 8-10 weeks working on the project.