Develop or refine your brand strategy

Our students can analyse your brand positioning, competitive context, and customer perceptions to develop strategic brand recommendations.

Your project may focus on: 

• Brand positioning strategy development, or
• Brand repositioning or refresh recommendations, or
• Competitive brand analysis and differentiation strategy  

The specific focus will be determined through further discussions and would be based on your brand challenges and strategic objectives. 

Ideal for:

• Organisations developing new brand strategies 
• Companies needing brand repositioning 
• Businesses seeking competitive brand differentiation 
• Brands requiring strategic direction 
  

Students offer fresh perspectives informed by current academic knowledge. Projects are completed as part of their learning and provide exploratory insights rather than professional consulting advice. 

When you express interest, we will evaluate if your specific project is compatible with the academic knowledge and capabilities of our students and our course learning objectives. 

If your project is accepted, it will go into a queue to be allocated to a student or student team. 

Projects are completed during our academic semesters or quarters, with students spending 8-10 weeks working on the project.