Optimise your marketing ROI through data-driven insights

Our students can analyse your campaign performance across channels, develop attribution models, and provide recommendations for improving marketing effectiveness and return on investment.

Your project may focus on: 

• Campaign performance analysis and optimisation recommendations, or
• Marketing attribution modelling across touchpoints, or
• Media mix optimisation and budget allocation recommendations 

The specific focus will be determined through further discussions and would be based on your available campaign data and measurement priorities. 

Ideal for:

• Organisations seeking improved marketing ROI 
• Companies wanting data-driven campaign insights 
• Businesses optimising media spend across channels 
• Organisations needing attribution modelling 
  

Students offer fresh perspectives informed by current academic knowledge. Projects are completed as part of their learning and provide exploratory insights rather than professional consulting advice. 

When you express interest, we will evaluate if your specific project is compatible with the academic knowledge and capabilities of our students and our course learning objectives. 

If your project is accepted, it will go into a queue to be allocated to a student or student team. 

Projects are completed during our academic semesters or quarters, with students spending 8-10 weeks working on the project.