Business Analytics

Timothy Honey, Graduate in Data at ANZ; Bachelor of Commerce (Information Management [now Business Analytics] and Accounting)


Across industries, in the commercial and not-for-profit sectors, government and education, organisations are generating vast amounts of data, which has increased the demand for professionals who know how to interpret and analyse that information, draw insights from the data and communicate the story behind the numbers.

Business analytics professionals deploy their knowledge of data analysis concepts, theories and tools to produce information organisations can use to:

  • Boost process and cost efficiency
  • Drive strategy and change
  • Monitor and improve financial performance 
  • Identify future needs and create solutions to meet those needs

Source: Forbes

Current trends in business analytics

  • The rise and rise of big data
  • Increasing importance of mobile and wearable technology data
  • Increasing uptake of cloud-based analytics
  • Predictive analytics

What does the future hold?

According to the U.S. Bureau of Labor Statistics (BLS) projects the field to grow by 11% from 2021 to 2031, which is much faster than the average for all occupations.

You don’t need a crystal ball, therefore, to predict that data analytics professionals with business knowledge will become more highly valued and sought-after in future. A degree that includes Business Analytics along with other business knowledge will go a long way towards future-proofing your career.

* Source: Forbes

What skills and attributes can I gain from my Business Analytics major?

  • An in-depth understanding of business analytics concepts and theories
  • High level of technical and software knowledge
  • Analytical skills
  • Ability to think strategically
  • Problem-solving skills
  • Presentation skills
  • Collaboration and communication skills
  • Relationship-building skills
  • Good attention to detail
  • Ability to work under pressure and meet deadlines
  • A commitment to ongoing learning

Business analytics career options

Unlike data scientists, who need advanced analytics and computation skills, business analytics professionals need both an understanding of analytical techniques, and relationship building/communication skills, as they spend a lot of time interfacing with people. Their primary goal is to enable sound business decisions based on relevant data. Potential careers include:

  • Business analytics consultant
  • Business consultant
  • Business data and insights consultant/analyst
  • Business intelligence consultant
  • Cyber security specialist
  • Data quality manager
  • Digital Fintech business analyst
  • Forensic computer analyst
  • Knowledge management specialist
  • Marketing analytics and automation
  • Project manager
  • Systems analyst

Where do Business Analytics graduates work?

With a major in Business Analytics you could work in almost every sector including finance, consulting, manufacturing, health, education, marketing and sales, local and central government.

Business Analytics graduate profiles

University of Auckland clubs and societies for Business Analytics students

Beta Alpha Psi – Auckland Chapter (BAP)

Beta Alpha Psi (BAP) is an international honours organisation for accounting, finance and information systems students and professionals. BAP recognises academic and professional excellence and complements members’ formal education by providing self-development opportunities and networking among students, faculty and professionals. Learn more

More clubs and societies at the Business School

Professional associations for Business Analytics students and graduates

  • NZ Mathematical Society
    The representative body of professional mathematicians in New Zealand.
  • NZTech
    This organisation aims to connect, promote and advance the New Zealand technology ecosystem.
  • IEEE
    A technical professional organisation dedicated to the advance of technology. 
  • IT Professionals New Zealand
    With thousands of members, ITP is the largest and most trusted tech body in New Zealand.

    Social media networks such as LinkedIn, Facebook and Twitter can also help you to keep up-to-date with industry knowledge, events and job vacancies.

Useful resources

Careers New Zealand

The Careers New Zealand website provides useful salary information for a range of business and industry roles, as well as information on the difference a qualification makes to what you are paid, and advice on negotiating your salary. You can also search for salary information by job.

Careers New Zealand


Prospects is a UK based organisation that provides graduate career information.

Prospects - data analyst

Inside Careers

Inside Careers specialises in finance careers in the UK. You’ll find information on the following career sectors: actuaries, insurance, pensions, investment banking, chartered accountancy, tax and management consultancy

Inside Careers