University of Auckland Business School RPS e-Journal Vol. 3, No. 1
This e-Journal issue portrays a selection of recent publications authored and co-authored by the Department of Marketing. The department’s members conduct research within diverse traditions of the Marketing discipline, including Strategic Marketing, Consumer Research, Marketing Science, and Market Innovation. This collection of papers discusses a range of topics, which include advertising effectiveness, consumer judgment, social marketing, circular business models, B-2-B marketing, market-shaping capabilities, and even what constitutes a theoretical positioning in marketing.
- Julia Fehrer and Heiko Wieland
A Systemic Logic for Circular Business Models
- Karen V. Fernandez
Prove it! A Practical Primer to Positioning Theoretically
- Denise Conroy, Amy Errmann, Jenny Young and ‘Ilaaisane Fifita
Genetic Nutrition Programmes – Disappointment or Empowered Health? Exploring Consumer Engagement to Understand Social Health Change
- Pornchanoke Tipgomut, Leo Paas and Angela McNaught
Consumer Reactions to Female and Male Cosmetic Surgery Beauty in Asian Advertisements
- Damien Chaney and Michael SW Lee
COVID-19 Vaccines and Anti-consumption: Understanding Anti-vaxxers Hesitancy
- Peter Danaher, László Sajtos and Tracey Danaher
Tactical Use of Rewards to Enhance Loyalty Program Effectiveness
- Yuri Seo, Felix Septianto and Eunju Ko
The Role of Cultural Congruence in the Art Infusion Effect
- Russel P.J. Kingshott, Piyush Sharma, Herbert Sima and David Wong
The Impact of Psychological Contract Breaches within East-west Buyer-supplier Relationships
- Richard Starr Jr, Andrew Q Zhu, Catherine Bentham and Roderick Brodie
Peer-to-peer Interactions in the Sharing Economy: Exploring the Role of Reciprocity within a Chinese Social Network
- Varqa Shamsi Bahar, Suvi Nennonen, Richard Starr Jr
From Channel Integration to Platform Integration: Capabilities Required in Hospitality
- Charlotta Windahl, Ingo O Karpen and Mark R Wright
Strategic Design: Orchestrating and Leveraging Market-shaping Capabilities
- Bodo Lang, Joya Kemper, Rebecca Dolan and Gavin Northey
Why do Consumers Become Providers? Self-determination in the Sharing Economy