Culture & Transformation Analyst at Auckland Transport
A long-standing interest in media and public relations led Dalton Valasi to his Marketing major in the BCom.
Key facts
Career: Culture & Transformation Analyst
Programme: Bachelor of Commerce/Bachelor of Science
conjoint
Subjects: Marketing, Information Systems and Geography
“Understanding the work involved in communicating messages to consumers and fulfilling customers’ requirements was intriguing to me. The responsibility of being the voice of an organisation was also something I wanted to learn about."
Studying Marketing at the Business School equipped me with the knowledge and experience needed to succeed in this field.
“I did not have a clear career in mind when I chose this major, but during my time studying I realised that I could work just about anywhere. Businesses and organisations are reliant on effective communication to keep the public aware of their presence in the market, as well as how their product or service can satisfy a want or need."