Behavioural Insights Exchange (BIX)

BIX allows Masters students to work alongside industry and government organisations, applying knowledge of cognitive biases to real world problems.

Business meeting

The new University of Auckland Behavioural Insight Exchange (UoABIX) allows Masters thesis students to work with external organisations across the private and public sector to develop a real-world behavioural science project.

Students will gain industry-relevant skills by applying knowledge of our cognitive biases and errors in decision-making to help address the challenges faced by our external partners. UoABIX will create the opportunity for knowledge exchange between business and academia, bringing state-of-the-art scientific knowledge, methodology and data analysis tools to industry-relevant questions and databases.

UoABIX will pilot in 2022 with industry partners including PriceWaterhouseCoopers (PwC) and Auckland Council. We are looking for high-GPA students with excellent communication and social skills, good knowledge of statistics and a passion for using rigorous experimental design to tackle real-world problems. If you have been looking for an opportunity to translate the knowledge and skills learnt at UoA so far into industry and government then UoABIX is for you!

Career paths

Behavioural insights is a rapidly growing area with applications across government, NGOs, and industry. Governments around the world, including the UK, NZ, USA, Germany, Singapore, Australia, the Netherlands, Canada, Denmark, and Brazil have all established BI teams.

Organisations such as Google, McKinsey, the World Bank, Facebook, PriceWaterhouseCooper, Auckland Council, and the European Commision have incorporated BI techniques into their organisations. There is, therefore, great potential for graduates to work within organisations such as these and make an impact on business and the policies of national and local government.


Entry into UoABIX will normally require completion of an Honours or PGDip degree in Psychology or a related discipline. If you have an Honours or PGDip qualification or are currently enrolled in an Honours or PGDip year and are interested in applying to UoABIX’s 2022 intake, you should send an email with your CV, unofficial academic transcript and a cover letter to:

Post-graduate study options

Alongside UoABIX, we are also offering a new post-graduate course on Behavioural Insights. PSYCH 770 Special Topic on Behavioural Insights will cover how cognitive biases and errors cause us to behave in irrational ways, explore how nudging and debiasing can mitigate these effects and introduce students to methods to run behavioural insight analyses in real-world settings.

UoABIX Course Directors

Professor Quentin Atkinson

Email +64 9 3737599 ext 84316

Associate Professor Alex Taylor

Email +64 9 3737599 ext 85010