Research snapshots

The New Zealand Asia Institute undertakes research focusing on recent developments in the Asian region and engagement with Asia. The Research Snapshots series presents findings from recent research carried out by NZAI staff and associates in short, accessible summaries.

How customer loyalty programmes can leverage pride and happiness: evidence from Malaysia and Indonesia

Customer loyalty programmes divide into two main types: frequency reward programmes and customer tier programmes. What makes either type of loyalty programme effective?

Organic food as luxury fashion in South Korea

Sales of organic food are growing rapidly, including in Asia. But why do consumers buy organic?  

What are Chinese investors looking for? Insights from two New Zealand acquisitions.

The research suggests that traditional international business theories of Western MNEs’ internationalisation need modifying for enterprises from emerging economies.

Electronic Word-of-Mouth as a Marketing Strategy: Findings from Research in Malaysia

This study examines how readily people both accept (or agree with) and forward (or share) electronic word-of-mouth (EWOM) communications. In particular, the research examined the ways different positive emotions influenced readiness to accept and forward EWOM communications.

Leveraging celebrity endorsement in collaborative online marketing in China

This study examines social media marketing strategies targeting Chinese markets.

How do investors deal with legal uncertainty? Lessons from Indonesia’s oil palm industry

This study examines how investors navigate legal uncertainty in two Indonesian provinces.

What motivates pro-social behaviour? A study of private hospital patients in Indonesia

A study on what motivates pro-social behaviour of Indonesian consumers by Felix Septianto and Bambang Soegianto.

Viral advertising on social media: A study of Chinese and Korean users’ behaviour

Research by Yuri Seo, Xiaozhu Li, Yung Kyun Choi and Sukki Yoon on what makes users more likely to share advertisements on social media platforms.

Marketing and religion in New Zealand's multi-cultural marketplaces

Research by Angela Cruz Yuri Seo and Margo Buchanan-Oliver investigated the commonalities of religions’ impact on consumption practices in multicultural marketplaces.

Disclosure of corporate information and political connections: a study of Chinese firms

Research by Jean Chen, Xinsheng Cheng, Stephen Gong, and Youchao Tan investigated the link between the level of voluntary disclosure and companies’ political connectedness.

Risks and rewards of international capital flows: A study of Malaysia

A recent article shows that Malaysia has reversed its previously cautious position regarding international capital flows and is now locked into a position of international financial openness.

Adding value in the fishing industry

Natasha Hamilton-Hart and Christina Stringer present a collection of research papers that look how participants in global value chains (GVCs) and global production networks (GPNs) capture value in socially and economically beneficial ways.

Neutrality has had many roles in the past. Can it be useful again?

Historian Nicholas Tarling asks what relevance “neutrality” has in current international politics and what might it have in the future.

Vainly trying to end a war: Britain and Vietnam

The prime feature of Britain’s diplomacy in the post-war period was the “special relationship” with the United States, according to research carried out by Nicholas Tarling.

It can pay to customise your website to the culture you target: A comparison of Korean and US e-commerce consumers

Research by Dongwoo Ko, Yuri Seo and Sang-Uk Jung has investigated whether and when culturally customised websites are an effective way to influence consumers in their online purchasing decisions.

The ownership and control of corporate assets in Indonesia: persistent family ownership and political links

This research is the first to systematically address the ownership structure of Indonesia’s largest corporations, drawing on an original dataset that identifies the ultimate owners of Indonesia’s 200 largest publicly listed corporations as well as data on unlisted firms.

Doing business in challenging contexts: trust and partnerships

Based on a study of NZ companies in China, the researchers draw conclusions about the effects of different types of trust between business partners.

Strategies to boost innovation performance: A study of New Zealand SMEs

A study of NZ small and medium-sized enterprises examines their strategies to increase innovation, with a focus on different combinations of training and collaboration.